Alle Beiträge: Kanzleimarketing
Schmidt & Partner Law Firm: How we tripled our client inquiries through OMmatic and AI
How a labor law firm reduced its Google Ads costs by 68% and tripled client inquiries. A typical project example from OMmatic practice.
Why your law firm website looks like a pink piggy bank (and how AI changes that)
Does your law firm website look unprofessional? Learn why AI tools fail without expertise and how professional law firm marketing works.
ChatGPT recommends your firm – or your competitor's. This is determined by your website structure, not your marketing budget.
Whether ChatGPT, Perplexity or Google SGE recommends your firm is not determined by your marketing budget – but by the technical structure of your website.
Why lawyers don't need a lawyer as a marketing consultant—but rather a positioning professional with AI expertise
Why "by lawyers for lawyers" fails in law firm marketing—and what expertise lawyers really need in 2026.
Multichannel marketing for lawyers: Why individual channels are no longer enough
Multichannel marketing for lawyers: Why SEO, social media and newsletters only achieve their full impact in combination.
Newsletters for lawyers: Retain clients, increase referrals
Newsletters for lawyers: How to stay present after the mandate – with strategy, GDPR-compliant, and measurable results.
Client Acquisition for Lawyers: From First Click to Signed Mandate
Many law firms invest significant resources in visibility – SEO, Google Ads, directories – and still regularly lose potential mandates.
Lawyer Advertising – What is Permitted?
What are lawyers allowed to include in their advertising? Which statements are problematic under professional law?
Lawyer Marketing – The Complete Guide to Successful Client Acquisition
Lawyer marketing is not traditional product marketing. It's about trust, expertise, and the right presence.
Web design for lawyers: Professional websites that win mandates
A professional website is no longer an optional extra for law firms.
Corporate Design for Law Firms: Trust Through Brand
Corporate design is the system that controls a firm's first impression – and all subsequent ones. This guide explains what a complete corporate design for law firms includes and why a brand manual is the foundation for every further marketing measure.
Online Marketing Trends 2025 for Law Firms: What Really Matters Now
2025 is witnessing one of the most profound shifts in online marketing since mobile search.
Recruiting for lawyers and law firms – finding talent with digital strategies
Talent shortage in law firms? With the right digital strategies, you reach exactly the right talent.
OMmatic x stp.one: New partnership for the digital law firm
We are pleased to announce our new partnership with stp.one.
New partnership: OMmatic becomes official implementation partner of Justin Legal
More technical support, more marketing efficiency.
Guest Article by Felix Grote at OMR: Digitalization in Law Firms
Our Business Developer Felix Grote is the author of a guest article at OMR.