Marcel Zirkel
„Online marketing requires heart, passion, and a systematic approach!“
About Marcel Zirkel
Marcel Zirkel is Managing Director, Shareholder, and Co-Founder of OMmatic GmbH. With over 10 years of experience in online marketing, he has specialized in SEO, SEA, and Social Media. Previously, he led sales and account management teams at a Swiss online marketing agency for three years, contributing significantly to business expansion. His philosophy: "We work for clients, not for budgets" � he develops marketing strategies for start-ups, SMEs, law firms, and mid-sized companies. Marcel keeps his team constantly updated on current trends in marketing and analytics.
Family and time in the mountains
Articles by Marcel
Legal Tech 2026: Why AIs Don't Replace Agencies, Only Agencies Without AI
AI is fundamentally changing law firm marketing. Why Google Ads, PMax, and lead management still require human expertise. A practical guide by Marcel Zirkel.
Client Acquisition for Lawyers: From First Click to Signed Mandate
Many law firms invest significant resources in visibility – SEO, Google Ads, directories – and still regularly lose potential mandates.
Lawyer Advertising – What is Permitted?
What are lawyers allowed to include in their advertising? Which statements are problematic under professional law?
Lawyer Marketing – The Complete Guide to Successful Client Acquisition
Lawyer marketing is not traditional product marketing. It's about trust, expertise, and the right presence.
Web design for lawyers: Professional websites that win mandates
A professional website is no longer an optional extra for law firms.
Corporate Design for Law Firms: Trust Through Brand
Corporate design is the system that controls a firm's first impression – and all subsequent ones. This guide explains what a complete corporate design for law firms includes and why a brand manual is the foundation for every further marketing measure.
Online Marketing Trends 2025 for Law Firms: What Really Matters Now
2025 is witnessing one of the most profound shifts in online marketing since mobile search.
AI Measurement in Law Firm Marketing: Peec AI, Peak & Sistrix Compared
Law firm marketing is increasingly moving away from gut feeling toward data-driven strategies.
Why FAQs and W-questions are exploding in law firm content
The way people search online for legal advice has fundamentally changed.
ChatGPT in law firm marketing: 10 practical hacks for better local rankings
Local search is changing fundamentally.
Recruiting for lawyers and law firms – finding talent with digital strategies
Talent shortage in law firms? With the right digital strategies, you reach exactly the right talent.
TikTok advertising for lawyers – gimmick or serious marketing channel?
TikTok has long since become more than just dance and trends.
LinkedIn advertising for lawyers – is it even worthwhile?
LinkedIn is developing into the central platform for positioning and client acquisition.
Facebook and Instagram advertising for lawyers – still relevant?
Social media is often underestimated – yet Facebook & Instagram are more relevant than ever in 2025.
Performance Max for lawyers: Is the new Google Ads campaign worth it?
How does Performance Max work for lawyers?
Digital accessibility as a consulting mandate: BFSG overview for law firms
With the BFSG, new obligations for digital providers come into effect from June 2025.
OMmatic x stp.one: New partnership for the digital law firm
We are pleased to announce our new partnership with stp.one.
Call Tracking for Law Firms: How to Analyze Your Calls Correctly
Phone calls are the most important contact channel for many law firms.
Google AI Max campaign in Germany: Use AI Max strategically with us
Google AI Max is revolutionizing search campaigns in Google Ads.
New partnership: OMmatic becomes official implementation partner of Justin Legal
More technical support, more marketing efficiency.
New e-invoicing obligation from January 1, 2025 for attorneys
From January 1, 2025, attorneys must also comply with the e-invoicing obligation.
Guest Article by Felix Grote at OMR: Digitalization in Law Firms
Our Business Developer Felix Grote is the author of a guest article at OMR.
Optimal online presence for tax advisors and lawyers
Maximum online visibility for law firms.
Market outlook and forecasts for legal tech worldwide 2024–2029
AI, workflow automation, and cloud adoption are driving legal tech growth.
E-invoicing obligation 2025: What law firms need to prepare for now
A new legal regulation came into force on January 1, 2025.
Google Business Profile for Lawyers: Systematically Build Local Visibility
Google Business Profile for Lawyers: Dominate the Local Pack, build reviews, and leverage the 3 ranking factors for your firm.
Talk to Marcel Now
Free consultation — Marcel will analyze your current online visibility and identify concrete growth opportunities for your law firm.