Marcel Zirkel
„Online marketing requires heart, passion, and a systematic approach!“
About Marcel Zirkel
Marcel Zirkel is Managing Director, Shareholder, and Co-Founder of OMmatic GmbH. With over 10 years of experience in online marketing, he has specialized in SEO, SEA, and Social Media. Previously, he led sales and account management teams at a Swiss online marketing agency for three years, contributing significantly to business expansion. His philosophy: "We work for clients, not for budgets" � he develops marketing strategies for start-ups, SMEs, law firms, and mid-sized companies. Marcel keeps his team constantly updated on current trends in marketing and analytics.
Family and time in the mountains
Articles by Marcel
Legal Tech 2026: Why AIs Don't Replace Agencies, Only Agencies Without AI
AI is fundamentally changing law firm marketing. Why Google Ads, PMax, and lead management still require human expertise. A practical guide by Marcel Zirkel.
Digital accessibility as a consulting mandate: BFSG overview for law firms
With the BFSG, new obligations for digital providers come into effect from June 2025.
New e-invoicing obligation from January 1, 2025 for attorneys
From January 1, 2025, attorneys must also comply with the e-invoicing obligation.
Market outlook and forecasts for legal tech worldwide 2024–2029
AI, workflow automation, and cloud adoption are driving legal tech growth.
E-invoicing obligation 2025: What law firms need to prepare for now
A new legal regulation came into force on January 1, 2025.
Talk to Marcel Now
Free consultation — Marcel will analyze your current online visibility and identify concrete growth opportunities for your law firm.