Case Study · Google Ads · SEA · Berlin
Strafverteidiger Berlin
The Berlin criminal defense attorney struggled with high costs per mandate inquiry via Google Ads with low efficiency.
-66%
CPA Reduction
3x
Mandate Inquiries
62 €
CPA After Optimization
Case Study
The Challenge
The Berlin criminal defense attorney struggled with high costs per mandate inquiry via Google Ads with low efficiency. With a CPA of €180 per inquiry, online client acquisition was barely economically viable. The existing campaigns generated too few qualified inquiries with excessive budget expenditure.
Case Study
Strategy & Implementation
Targeted campaign optimization with new ad formats and improved conversion tracking. Restructuring of Google Ads campaigns with precise keyword targeting on relevant criminal law search terms. Development of optimized landing pages and implementation of systematic A/B testing.
Case Study
The Result
Dramatic increase in efficiency with significantly lower cost per inquiry. CPA dropped from €180 to just €62 – a reduction of 66%. Simultaneously, the number of qualified mandate inquiries tripled. The campaigns now run economically profitable with predictable results.
Your contacts
The team behind this success
Direct line instead of ticket system – personal contact with the people who move your law firm forward.
Marcel Zirkel
Managing Director & SEO/SEA Strategy
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Cornelia Day
Client Success & Content
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Alex Börsig
Web Design & Engineering
View profile →Reach us directly:0631 206 9182-0 · hallo@ommatic.de · WhatsApp +49 151 61587446