
Alex Börsig
„Client retention begins with clarity – and ends with measurable results.“
About Alex Börsig
As Chief Sales Officer, Alexander Börsig is responsible for the strategic direction of sales, the development of scalable sales processes, and the creation of new offerings for law firms and consulting companies. His approach combines expertise from consulting, training, and operational sales with a specialized understanding of the requirements of law firms. His focus is on structured go-to-market concepts, clear positioning, and tailored sales processes. His guiding principle: "Sales is the synthesis of mindset, skillset, and structure" – this is how he ensures that marketing inquiries are converted into sustainable client relationships.
Marathon running, camper travel, and interpersonal exchange
Articles by Alex

ChatGPT recommends your firm – or your competitor's. This is determined by your website structure, not your marketing budget.
Whether ChatGPT, Perplexity or Google SGE recommends your firm is not determined by your marketing budget – but by the technical structure of your website.

Why lawyers don't need a lawyer as a marketing consultant—but rather a positioning professional with AI expertise
Why "by lawyers for lawyers" fails in law firm marketing—and what expertise lawyers really need in 2026.
Talk to Alex Now
Free consultation — Alex will analyze your current online visibility and identify concrete growth opportunities for your law firm.