★★★★★
“In the very first week, we received 12 new inquiries through Google Ads. Our ROI more than doubled after 2 months.”
Tradespeople
SEA for
Tradespeople
Search ad campaigns specifically for trade businesses. Immediate visibility on Google for more orders.
24€
Cost per Lead (Avg)
8x
Return on Ad Spend
48+
Inquiries per Month (Avg)
Google
Partner Agency
Google Ads for Tradespeople
With targeted Google Ads, you reach clients exactly when they're searching for trade services. Ideal for emergency services, seasonal offers, and local jobs.
Our SEA Services
Google Ads specifically for Trade Businesses
We create and optimize Google Ads campaigns that specifically target clients in your region.
Keyword Silos
Structured campaigns with thematically grouped keywords for maximum relevance and low click costs.
Ad Copy
Compelling ad copy that optimally presents your trade services and invites clicks.
Performance Max
Modern campaign types that use AI to reach the best clients across all Google channels.
Conversion Tracking
Precise measurement of every inquiry – you know exactly which ad generates how many orders.
Landing Pages
Specially optimized landing pages that convert visitors into inquiries.
Transparent Reporting
Monthly reports with all KPIs: clicks, costs, inquiries, cost per lead.
Quick to First Inquiries
In 4 steps to more client inquiries
01
Analysis
We analyze your market, competitors, and search volume for your trade services in your region.
02
Setup
Campaign creation with optimal keywords, ad copy, and conversion tracking.
03
Launch
Campaign launch with daily monitoring and rapid optimization in the first weeks.
04
Scaling
After the learning phase, we scale the successful campaigns for maximum results.
Trust
Premium Google Partner + 25 more partners.
Best tools, direct support, highest standards.
Client Testimonials
What Our Tradesperson Clients Say
★★★★★
“Transparent, efficient, and always available. OMmatic has taken our online advertising to a new level.”
★★★★★
“The cost per inquiry is extremely low and the quality of the leads is excellent. It doesn't get any better than this.”
Success Stories
How we lead clients to success.
Measurable results from our work.
01
Arbeitsrechtskanzlei Hamburg
The Hamburg employment law firm was on page 4 on Google – barely findable for potential clients. Despite a strong professional reputation, the firm was not visible for relevant employment law search terms. New clients came almost exclusively through personal recommendations, not through digital channels.
Pos. 1-3
12 main keywords
6 Mon.
From page 4 to top 3
+185%
Organic traffic
02
Familienrechtskanzlei Frankfurt
The family law firm in Frankfurt had minimal visibility in the local area and generated too few organic inquiries. Potential clients urgently seeking family law advice found competitors instead. Despite professional expertise, digital discoverability in Frankfurt and the surrounding area was lacking.
+240%
Organic Inquiries
8 Mon.
Time Period
Top 3
Local Rankings
03
Freudenberg Law
Mr. Freudenberg, attorney specialized in corporate law, had a professional website when our cooperation started on 2023-06-01 – but no digital visibility at all. His firm site averaged only 50 Google impressions per day. Consequently it generated almost no qualified mandate inquiries – potential clients either found their way via third-party portals or not at all.
+7,300%
Google visibility increase
3,700+
Impressions per day
70/day
Organic clicks on website
04
Motzenbäcker & Adam Law Firm
When the attorneys Motzenbäcker & Adam approached OMmatic around five years ago, their only "advertising" was a shingle on their Kaiserslautern facade. No professional online presence, no systematic client acquisition, no predictable visibility. The goal was ambitious: from the traditional law firm shingle to a digital law firm brand that is visible, relevant and trustworthy – regionally and nationally, predictable and independent of any single marketing channel.
1,500+
Qualified inquiries per year
130/week
Contact inquiries via website
+12.1%
Growth without extra budget
05
Rischmüller & Seide
In hardly any field of law is immediate availability as critical as in traffic law. Clients reach out right after an accident or a fine notice – moments where every minute counts. For Rischmüller & Seide in Braunschweig this was daily reality: the phone rang non-stop, the team hit its limits, and valuable time was lost in the call chaos.
100%
Round-the-clock availability
24/7
Non-stop call handling
0%
Phone stress for the team
06
Schullerus Law
Attorney Paul Schullerus, specialized in social security law in Wiesbaden, had already invested in online marketing before. Several agencies had promised modern designs and effective sites – visually polished, yet the inquiries never came. What was missing: real strategy – audience-focused content, search-engine visibility, precise client messaging in the sensitive social-law space. Technically the site was broken too – despite being built by "big" agencies.
Daily
New matching mandate inquiries
Top 3
Rankings on niche keywords
3 langs
AI phone agent DE / TR / RU
More Orders Immediately
Get expert advice on Google Ads.
FAQ
FAQ – Frequently Asked Questions
Most customers today search online first. Anyone invisible there loses enquiries to better-positioned competitors — even when the quality of service is identical. Google Ads / SEA makes your offering discoverable at exactly the moment of need.
For sustainable results in the trades we recommend a minimum total budget of around 1,500 €/month (media + management). SEO-only packages start at 800 €/month. We tailor a proposal to your region, competition and goals.
SEA campaigns typically deliver the first enquiries within 2–4 weeks. SEO effects build up over 3–6 months. Local optimisation (Google Business Profile, reviews) can become visible within weeks — especially in regional markets.
We track every call, form submission and email and attribute them to the campaign that delivered them. Monthly reports show cost-per-lead, conversion rate and budget utilisation transparently.
Yes. We analyse existing accounts first, identify quick wins, and only rebuild what's really necessary. Wherever possible we preserve historic learnings instead of starting from scratch.
Always. Google Ads, Meta and Google Business Profile run on your name — you keep full rights and access. We work as administrators, never as owners.
No. Our retainers are cancellable monthly. We keep clients through results, not clauses.
Yes — conversion-optimised landing pages, responsive search ads, display creatives and short videos. Everything produced in-house so targeting, message and design stay consistent.
A functional, mobile-friendly website is the minimum. For strong campaigns we usually recommend dedicated landing pages — we can build those without a full website relaunch.
With a free 30-minute call. We discuss goals, audience and current measures. You then receive a written concept with fixed pricing. On approval we go live within 10–14 days.