★★★★★
“Since the Google Business optimization, the phone rings much more often. Clients now find us immediately when they search nearby.”
Tradespeople
Local Marketing for
Tradespeople
Local online marketing for trade businesses. Regional visibility through Google My Business and local SEO.
46%
Of all Google searches are local
3x
More calls through Google Business
76%
Visit business within 24h
4,8★
Avg. rating of our clients
More regional jobs as a tradesperson
Tradespeople work locally. That's why it's crucial to appear at the top of Google Maps and local results for regional searches. We optimize your Google My Business profile and strengthen your local presence.
Local Marketing Services
Locally visible with Google Business & more
We make your trade business the first choice in your region.
Google Business Profile
Optimization and management of your Google Business profile for maximum local visibility.
Local Keywords
Optimization for location-based search terms like "Electrician Kaiserslautern" or "Plumbing Emergency Service".
NAP Consistency
Consistent business data (Name, Address, Phone) across all relevant online directories.
Review Management
Active strategy for more positive reviews and professional handling of feedback.
Local Landing Pages
Optimized pages for every district and every service in your catchment area.
Local Pack Optimization
Your business in the Google Maps 3-Pack – where clients look first.
Your Path to Local Dominance
In 4 steps to local market leader
01
Audit
Assessment of your local online presence: Google Business, directories, reviews, website.
02
Profile Optimization
Complete optimization of your Google Business profile with all relevant information and images.
03
Local SEO
OnPage optimization with local keywords and creation of location-based content.
04
Ongoing Management
Regular updates, posts, review management and monitoring of your local rankings.
Trust
Premium Google Partner + 25 additional partners.
Best tools, direct support, highest standards.
Client Testimonials
What Our Tradesman Clients Say
★★★★★
“Local visibility has improved enormously. We're now always in the Maps 3-pack and receive regular inquiries through it.”
★★★★★
“Professional review management has brought our rating from 3.9 to 4.8 stars. That makes a huge difference.”
Success Stories
How we lead clients to success.
Measurable results from our work.
01
Arbeitsrechtskanzlei Hamburg
The Hamburg employment law firm was on page 4 on Google – barely findable for potential clients. Despite a strong professional reputation, the firm was not visible for relevant employment law search terms. New clients came almost exclusively through personal recommendations, not through digital channels.
Pos. 1-3
12 main keywords
6 Mon.
From page 4 to top 3
+185%
Organic traffic
02
Familienrechtskanzlei Frankfurt
The family law firm in Frankfurt had minimal visibility in the local area and generated too few organic inquiries. Potential clients urgently seeking family law advice found competitors instead. Despite professional expertise, digital discoverability in Frankfurt and the surrounding area was lacking.
+240%
Organic Inquiries
8 Mon.
Time Period
Top 3
Local Rankings
03
Freudenberg Law
Mr. Freudenberg, attorney specialized in corporate law, had a professional website when our cooperation started on 2023-06-01 – but no digital visibility at all. His firm site averaged only 50 Google impressions per day. Consequently it generated almost no qualified mandate inquiries – potential clients either found their way via third-party portals or not at all.
+7,300%
Google visibility increase
3,700+
Impressions per day
70/day
Organic clicks on website
04
Motzenbäcker & Adam Law Firm
When the attorneys Motzenbäcker & Adam approached OMmatic around five years ago, their only "advertising" was a shingle on their Kaiserslautern facade. No professional online presence, no systematic client acquisition, no predictable visibility. The goal was ambitious: from the traditional law firm shingle to a digital law firm brand that is visible, relevant and trustworthy – regionally and nationally, predictable and independent of any single marketing channel.
1,500+
Qualified inquiries per year
130/week
Contact inquiries via website
+12.1%
Growth without extra budget
05
Rischmüller & Seide
In hardly any field of law is immediate availability as critical as in traffic law. Clients reach out right after an accident or a fine notice – moments where every minute counts. For Rischmüller & Seide in Braunschweig this was daily reality: the phone rang non-stop, the team hit its limits, and valuable time was lost in the call chaos.
100%
Round-the-clock availability
24/7
Non-stop call handling
0%
Phone stress for the team
06
Schullerus Law
Attorney Paul Schullerus, specialized in social security law in Wiesbaden, had already invested in online marketing before. Several agencies had promised modern designs and effective sites – visually polished, yet the inquiries never came. What was missing: real strategy – audience-focused content, search-engine visibility, precise client messaging in the sensitive social-law space. Technically the site was broken too – despite being built by "big" agencies.
Daily
New matching mandate inquiries
Top 3
Rankings on niche keywords
3 langs
AI phone agent DE / TR / RU
Become Locally Visible
Contact us.
FAQ
FAQ – Frequently Asked Questions
Most customers today search online first. Anyone invisible there loses enquiries to better-positioned competitors — even when the quality of service is identical. local online marketing with Google Business Profile makes your offering discoverable at exactly the moment of need.
For sustainable results in the trades we recommend a minimum total budget of around 1,500 €/month (media + management). SEO-only packages start at 800 €/month. We tailor a proposal to your region, competition and goals.
SEA campaigns typically deliver the first enquiries within 2–4 weeks. SEO effects build up over 3–6 months. Local optimisation (Google Business Profile, reviews) can become visible within weeks — especially in regional markets.
We track every call, form submission and email and attribute them to the campaign that delivered them. Monthly reports show cost-per-lead, conversion rate and budget utilisation transparently.
Yes. We analyse existing accounts first, identify quick wins, and only rebuild what's really necessary. Wherever possible we preserve historic learnings instead of starting from scratch.
Always. Google Ads, Meta and Google Business Profile run on your name — you keep full rights and access. We work as administrators, never as owners.
No. Our retainers are cancellable monthly. We keep clients through results, not clauses.
Yes — conversion-optimised landing pages, responsive search ads, display creatives and short videos. Everything produced in-house so targeting, message and design stay consistent.
A functional, mobile-friendly website is the minimum. For strong campaigns we usually recommend dedicated landing pages — we can build those without a full website relaunch.
With a free 30-minute call. We discuss goals, audience and current measures. You then receive a written concept with fixed pricing. On approval we go live within 10–14 days.