Law firm marketing that brings clients.
Specialized in law firms. Performance-based. BRAO-compliant. Over 150 law firms growing with OMmatic.
- 150+ Kanzleien vertrauen uns
- BRAO-konform & DSGVO-sicher
- Mindestlaufzeit 12 Monate, danach monatlich kündbar
- Dediziertes Strategie-Team — kein Call-Center
Numbers that speak for themselves.
Law Firm Marketing — all from one source.
Six building blocks. One goal: predictable, qualified client inquiries.
Google Ads for Lawyers
Performance campaigns with legal keyword expertise. Qualified inquiries at predictable prices — instead of expensive portal leads.
SEO for Law Firms
Sustainably on page 1 on Google. Local SEO, technically sound, legal content from specialist editors. Build-up over 3–6 months.
Conversion Landing Pages
Dedicated attorney landing pages that convert 2–4× better than standard law firm websites. Fully GDPR-compliant, mobile, lightning-fast.
Social Ads
Meta, Instagram & LinkedIn for client target groups. BRAO-compliant creatives, data-driven budget management, maximum reach.
AI Call Answering
24/7 availability. The AI answers inquiries, qualifies them, schedules appointments, and hands off structured information to the office.
Analytics & Reporting
Real-time dashboard: Every euro, every inquiry, every channel — full transparency. Weekly optimization calls included.
The difference
that counts.
Generic marketing agencies don't know your market. We are 100% specialized in legal.
100% Legal Specialization
We work exclusively with law firms. Deep industry know-how, specialized legal keywords, complete understanding of BRAO compliance and client acquisition.
Measurable ROI, no empty promises
Every campaign is measurable and transparent. Clear KPIs, real-time dashboards, monthly reports. No guesswork—only data-driven decisions with proven results.
Full-service from a single source
From website to Google Ads to social media and SEO—everything from one specialized team. No coordination effort, no communication losses. Only measurable growth.
In 4 steps to more clients.
From initial consultation to first client in 30 days.
Analysis Call
30-min initial consultation. We understand your firm, practice areas, growth objectives—free and non-binding.
Strategy & Setup
Tailored concept including keyword research, tracking, landing page and campaign structure.
Launch
Campaigns go live. First client inquiries typically within the first 2–4 weeks.
Optimization
Weekly fine-tuning. Monthly reporting call. Continuous reduction of CPL with increasing quality.
Law firms that work with have grown with OMmatic.
Real numbers from real law firms. No mockups.
Arbeitsrechtskanzlei Hamburg
The Hamburg employment law firm was on page 4 on Google – barely findable for potential clients. Despite a strong professional reputation, the firm was not visible for relevant employment law search terms. New clients came almost exclusively through personal recommendations, not through digital channels.
Familienrechtskanzlei Frankfurt
The family law firm in Frankfurt had minimal visibility in the local area and generated too few organic inquiries. Potential clients urgently seeking family law advice found competitors instead. Despite professional expertise, digital discoverability in Frankfurt and the surrounding area was lacking.
Freudenberg Law
Mr. Freudenberg, attorney specialized in corporate law, had a professional website when our cooperation started on 2023-06-01 – but no digital visibility at all. His firm site averaged only 50 Google impressions per day. Consequently it generated almost no qualified mandate inquiries – potential clients either found their way via third-party portals or not at all.
Unseren Erfolg messen wir
am Erfolg unserer Kunden.
„Ich arbeite inzwischen seit einiger Zeit mit OMmatic zusammen und schätze vor allem die Mischung aus strategischem Denken und operativer Stärke. Das Team hört genau zu, stellt die richtigen Fragen und entwickelt daraus Lösungen, die wirklich funktionieren.“
„Super Team von OMmatic! Sie haben für uns einen kompetenten Report für unsere Website zum neuen Barrierefreiheitsstärkungsgesetz erstellt. Eine perfekte Basis für eine erfolgreiche Umsetzung der Anforderungen. Herzlichen Dank an das ganze Team!“
„Sehr professionelle und zuverlässige Agentur. Pünktliche und hochwertige Umsetzung der Konzepte. Und der Erfolg ist messbar. Weiter so!“
Transparent pricing, clear packages.
Three tiers. Cancellable at any quarter end. No hidden costs.
Starter
For small law firms that want to start in a structured way.
- Professional website management
- Local SEO + Google Business
- 1 Google-Ads campaign
- Conversion tracking
- Monthly reporting
Professional
Bestseller — for growing firms with clear goals.
- Everything in Starter
- Performance Max + Search Ads
- Conversion optimization + A/B tests
- Dedicated landing page
- Weekly strategy call
- Performance guarantee
Individual
For multi-location firms and branch offices.
- Custom scope
- Multi-location SEO
- Meta + LinkedIn Ads
- AI answering service
- Dedicated team
- Quarterly reviews
Ready for predictable Law Firm Marketing?
Free initial consultation — 30 min, no obligation. We analyze your situation and present a concrete plan.
FAQ – Frequently Asked Questions
Yes. We know § 43b BRAO in detail. All ads, landing pages, and copy are created in compliance with BRAO and in a factual manner—without sensationalist advertising. Over 150 law firms we support operate on this basis without any professional conduct issues.
We recommend 6 months because marketing measures can only be reliably measured after that period. Contracts can be terminated at the end of any quarter — no 24-month lock-in.
First inquiries from Google Ads typically within the first 2–4 weeks after launch. SEO results build up over 3–6 months. You see every lead live in the dashboard.
Industry average: €24 per qualified inquiry. Depending on legal area and region between €12 and €80 — with significantly higher quality than lead portals.
You can cancel at the end of any quarter. For Growth and Enterprise packages, we provide a performance guarantee: if KPIs are not met within the first 3 months, we optimize free of charge.
Not necessarily. For SEA, however, we recommend dedicated landing pages — they convert 2–4× better than standard law firm pages. We handle the complete setup.
Portals refer your clients to other law firms and earn €50–200 per lead. We build YOUR brand: your own visibility, your own client relationships, no commissions — sustainable and with complete data sovereignty.
We specialise in law firm marketing and know the regulatory constraints (BRAO, BORA, UWG) from years of hands-on work. Every campaign is set up GDPR-compliant and continuously optimised. You get a dedicated contact, not an anonymous account manager.
We start with a free analysis call covering audience, goals and existing measures. You then receive a written concept with a clear price. After your go-ahead we go live within 10–14 days. Monthly reports and a call every 4 weeks keep you in the loop.
The monthly fee includes campaign management, continuous optimisation, A/B testing of ads and landing pages, reporting, technical maintenance, GDPR compliance checks, and strategic advice. Additional creative work (photos, video) is transparently quoted separately.