★★★★★
“I have been working with OMmatic for some time now and particularly appreciate the combination of strategic thinking and operational strength. The team listens carefully, asks the right questions, and develops solutions that really work.”
Law Firm Marketing
Marketing for
Employment Law
Visible exactly when clients are searching. Dismissal, severance, uncertainty: Those seeking help with employment law start online – and decide within seconds.
Relevance over Reach
Clients are looking for solutions, not advertising. Anyone facing an employment law emergency – whether dismissal, warning, or termination agreement – immediately searches for concrete help. Your Law Firm must appear where this search takes place: in Google results, on local maps, and in specialized directories.
Employment law is one of the most frequently searched practice areas. Competition for visibility is correspondingly high. This makes a strategy all the more important – one that clearly communicates your specialization and reaches exactly the clients you want to attract.
Build Trust
Why Clients Choose Your Law Firm
Demonstrate Specialization
Strategically communicate specialist lawyer status and employment law expertise online.
SEO for Employment Law
Strategically target keywords like "employment law specialist lawyer", "dismissal lawyer" and "severance attorney".
Local Visibility
Google Business Profile and local directories for regional client acquisition.
Google Ads
Immediate visibility for urgent searches related to dismissal and employment law.
Services
Our Employment Law Marketing Services in Detail
Content Strategy
Expert articles on dismissal, severance, termination agreements and other employment law topics.
Analytics & Reporting
Transparent performance reports on rankings, visibility and client inquiries.
Call Tracking
Measure which marketing activities actually lead to client inquiries.
GDPR Compliance
Legally compliant marketing – particularly important in the sensitive area of employment law.
Step by Step
5 Steps to Digital Client Acquisition
01
Free Consultation
We analyze your current online presence and discuss which clients you want to reach in the future.
02
Keyword and Market Analysis
Based on your specialization and region, we determine the search behavior of potential clients – a key element in online marketing for lawyers.
03
Strategy Development
Together we develop a clear action plan – focused on SEO, Google Ads, content and technology.
04
Technical and Content Implementation
Your law firm website is structurally revised and strengthened in content – for greater visibility and trust.
05
Monitoring & Optimization
We support you continuously with reports, fine-tuning, and individual consulting – for sustainable success in law firm marketing.
Client Testimonials
We measure our success by the Success of Our Clients
★★★★★
“Great team at OMmatic! They created a competent report for our website regarding the new Accessibility Enhancement Act. A perfect foundation for successfully implementing the requirements. Many thanks to the entire team!”
★★★★★
“Very professional and reliable agency. Punctual and high-quality implementation of concepts. And the success is measurable. Keep it up!”
Frequently Asked Questions
FAQ – Frequently Asked Questions
Arbeitsrecht gehört zu den am häufigsten gesuchten Practice Areasn. Mandanten in akuten Situationen wie Kündigung oder Abmahnung suchen sofort online nach Hilfe. Wer hier sichtbar ist, gewinnt Mandate.
Typische Suchbegriffe sind "Fachanwalt Arbeitsrecht", "Kündigung Anwalt", "Abfindung Rechtsanwalt", "Aufhebungsvertrag Beratung" sowie lokale Varianten mit Ihrer Stadt.
Google Ads liefern sofortige Sichtbarkeit. SEO-Maßnahmen zeigen in der Regel nach 3-6 Monaten messbare Ergebnisse. Wir empfehlen eine Kombination beider Ansätze.
Ja, wir Know Us die berufsrechtlichen Vorgaben für Rechtsanwälte genau und stellen sicher, dass alle Maßnahmen den Anforderungen der BRAO und BORA entsprechen.
Wir sind auf Law Firm Marketing spezialisiert und Know Us die Besonderheiten des Rechtsmarktes. Das bedeutet: schnellere Ergebnisse, weniger Erklärungsbedarf und eine Strategie, die zu Ihrer Kanzlei passt.
Für optimale Ergebnisse empfehlen wir beides: Google Ads für sofortige Sichtbarkeit bei dringenden Anfragen, SEO für nachhaltigen organischen Traffic. So decken Sie kurzfristige und langfristige Mandatsgewinnung ab.
We specialise in law firm marketing and know the regulatory constraints (BRAO, BORA, UWG) from years of hands-on work. Every campaign is set up GDPR-compliant and continuously optimised. You get a dedicated contact, not an anonymous account manager.
We start with a free analysis call covering audience, goals and existing measures. You then receive a written concept with a clear price. After your go-ahead we go live within 10–14 days. Monthly reports and a call every 4 weeks keep you in the loop.
The monthly fee includes campaign management, continuous optimisation, A/B testing of ads and landing pages, reporting, technical maintenance, GDPR compliance checks, and strategic advice. Additional creative work (photos, video) is transparently quoted separately.
No. Our retainers are cancellable monthly. We believe in keeping clients through results, not clauses. Exceptions apply only to projects with heavy upfront work (e.g. large website relaunches) where we agree a minimum term.