★★★★★
“Since working with OMmatic, our qualified client inquiries have tripled. Their specialization in the legal market is evident in every strategic recommendation.”
SEA · Google Ads
Google Ads for Lawyers.
Acquire clients. Immediately.
With targeted search ads, you reach potential clients at the exact moment they are looking for a lawyer – measurable, scalable, and GDPR-compliant.
Delight clients through industry expertise.
Our experience in online marketing for lawyers enables us to achieve optimal reach from your advertising budget. Precisely targeted search ads reach your audience at the right moment with the right message.
Define your target audience, choose the right keywords, and leverage the benefits of Search Ads optimization for maximum visibility of your law firm.
- Legal keyword silos for all practice areas
- Performance Max for maximum reach
- GDPR-compliant conversion tracking
- Weekly optimization and reporting
24€
Avg. cost-per-lead for law firms
8,3%
Avg. conversion rate
5,8x
ROAS for legal campaigns
48
Inquiries/month on avg.
SEA Services
What we concretely implement for your campaigns
From keyword research to campaign optimization – specifically tailored to the requirements of law firms.
Keyword Silos & Campaign Structure
Practice area-specific keyword silos with precise match types prevent budget waste and ensure maximum relevance.
BRAO-Compliant Ad Copy
Compelling ad copy with responsive search ads, sitelinks, callouts, and call extensions – legally compliant wording.
Performance Max Campaigns
AI-powered campaigns leverage all Google channels – Search, Display, YouTube, Maps – for maximum reach.
Call Tracking & Conversion
Every call, every form, every chat lead is tracked and attributed to the right campaign.
SEA Landing Pages
High-converting landing pages with contact form above the fold and practice area-specific trust signals.
Weekly Reporting
Transparent reports with impressions, clicks, conversions, and costs – plus dedicated team.
Why OMmatic SEA
Google Ads specialized in Law firms
Industry expertise, BRAO compliance, and proven performance make the difference.
Legal Keyword Expertise
We know the most profitable keywords for every practice area and structure campaigns so that no budget flows into irrelevant clicks.
Proven ROI
Every euro invested is traceable. Our law firm clients achieve an average ROAS of 5.8x.
GDPR-compliant setup
From consent management to enhanced conversions – we configure all tracking components in full legal compliance.
SEA process
In 4 steps to more client inquiries
01
Analysis
We analyze competitors, keyword potential, and existing campaigns – data-driven and practice area-specific.
02
Campaign setup
Building the account structure with legal keyword silos, negative keywords, audiences, and complete conversion tracking.
03
Launch & optimization
After launch, we monitor performance data daily and optimize bids, ad copy, and landing pages.
04
Scaling
Successful ads are scaled, budget is allocated data-driven, and new practice areas are systematically developed.
Get Started
Ready for more inquiries through Google Ads?
Free campaign analysis for your law firm – we'll show you in 30 minutes how much potential exists in your market.
Client testimonials
What our law firm clients say about us
★★★★★
“Within just 4 months, we more than doubled our inquiries. OMmatic has far exceeded our expectations.”
★★★★★
“What convinced us: OMmatic understands the legal market. The campaigns are BRAO-compliant, the results are measurable, and the ROI is right.”
Matching Services for Your Law Firm
Additional Services
Discover our additional services that combine ideally with this service.
FAQ
FAQ – Frequently Asked Questions
Search Ads optimization encompasses the strategic planning, creation, and continuous improvement of paid search ads on Google. The goal is to generate the maximum number of qualified client inquiries with the smallest possible budget.
SEA delivers immediate visibility for clients actively searching for legal help. Unlike SEO, you can appear on page 1 within hours – ideal for new law firms or when developing new practice areas.
Click prices vary significantly depending on the legal area and region – from €3 (tenancy law) to over €30 (employment law in major cities). What matters is not the click price, but the cost-per-lead: What does a qualified client inquiry cost? With optimized campaigns, we typically achieve €20-40 per inquiry.
SEO optimizes your organic rankings and works long-term (3-12 months ramp-up time). SEA places paid ads with immediate effect. The ideal strategy combines both: SEA for quick results, SEO for sustainably decreasing acquisition costs.
The most important KPIs are: cost-per-lead (cost per client inquiry), conversion rate (percentage of clicks that lead to an inquiry), ROAS (return on ad spend), and the quality of generated inquiries. We track all conversions including calls via call tracking.
Your budget depends on your goals and the competition in Suchanzeigen Kampagnen Sea Fuer Rechtsanwaelte Und Kanzleien. For sustainable Google Ads campaigns we recommend a minimum media spend of 1,500 €/month plus management. SEO and content start at around 800 €/month. We'll prepare a tailored quote based on your firm's size and target audience.
Google Ads campaigns typically produce the first case inquiries within two to four weeks. SEO takes longer — expect noticeable ranking improvements after three to six months. Local-SEO effects (Google Business Profile, reviews) are often measurable within a few weeks, especially in a locally driven market like Suchanzeigen Kampagnen Sea Fuer Rechtsanwaelte Und Kanzleien.
We specialise in law firm marketing and know the regulatory constraints (BRAO, BORA, UWG) from years of hands-on work. Every campaign is set up GDPR-compliant and continuously optimised. You get a dedicated contact, not an anonymous account manager.
We start with a free analysis call covering audience, goals and existing measures. You then receive a written concept with a clear price. After your go-ahead we go live within 10–14 days. Monthly reports and a call every 4 weeks keep you in the loop.
The monthly fee includes campaign management, continuous optimisation, A/B testing of ads and landing pages, reporting, technical maintenance, GDPR compliance checks, and strategic advice. Additional creative work (photos, video) is transparently quoted separately.