★★★★★
“I have been working with OMmatic for some time now and particularly appreciate the combination of strategic thinking and operational strength. The team listens carefully, asks the right questions and develops solutions that really work.”
Law Firm Marketing
Criminal Law Marketing
Present when clients can't wait
Arrest, search warrant, criminal order: When people are confronted with criminal law, they need help quickly – and immediately search online for answers. Those who aren't visible now lose the mandate.
In criminal matters, trust counts – and immediate findability
Criminal proceedings often catch people completely unprepared: A call from the police, a summons for questioning, a house search – or even a sudden arrest. In such moments, there's no time for research on law firm websites or lengthy deliberation – the first digital impression counts.
The first reaction is almost always: google it. Not out of interest, but out of panic, uncertainty, and the desire for immediate help. Those who appear visible, accessible, and trustworthy in this moment will be contacted.
Frequently searched terms:
- Criminal lawyer [city] – immediately available
- Arrest – rights, conduct, right to counsel
- House search – contact lawyer
- Refuse to testify – what am I allowed to do?
- Court-appointed defender or defense counsel of choice
Reliability
Reliability you can count on
We know that trust is crucial in daily law firm practice – and that's exactly how we work.
Transparent processes & measurable results
You always know what we're doing and why – with clear KPIs and regular reports.
Personal consultation by law firm marketing professionals
No call center, no tickets – you speak directly with our experts.
No agency tricks – only honest strategies
We only promise what we can deliver. And deliver what we promise.
100% legally compliant & secure
All measures comply with BORA and UWG requirements.
Services
How we support criminal law firms
Clients in criminal law are afraid – and have little time. We make your law firm digitally visible, present and trustworthy.
SEO for criminal law keywords
From "lawyer house search" to "narcotics law" – we bring your site to the top, with local relevance and clear language.
Google Ads for emergencies
People google in the middle of the night. With targeted ads, you're visible when immediate help is needed.
Landing pages with calm authority
Informative, calm, composed – and precisely tailored to the situation. This is how you build trust.
Law firm website with focus on defense
Discreet design, clear structure, immediate help elements: Your website becomes the digital business card for professional criminal defense.
Strategy for acute cases & complex proceedings
We align content and visibility for rapid action and situation-specific assistance.
Step by step
In 5 steps to digital client acquisition
01
Free Consultation
We analyze your current online presence and discuss which clients you want to reach in the future.
02
Keyword and market analysis
Based on your specialization and region, we determine the search behavior of potential clients – a key factor in online marketing for lawyers.
03
Strategy development
Together we develop a clear action plan – focusing on SEO, Google Ads, content and technology.
04
Technical and content implementation
Your law firm website is structurally revised and strengthened in terms of content – for more visibility and trust.
05
Monitoring & Optimization
We support you continuously with reports, fine-tuning and individual consulting – for sustainable success in law firm marketing.
Get found – not overlooked
Anyone confronted with criminal law wants to know who to turn to. Make sure your law firm appears where clients in need are searching – discreet, competent and accessible.
Client testimonials
We measure our success by the success of our clients
★★★★★
“Great team at OMmatic! They created a competent report for our website on the new Accessibility Enhancement Act. A perfect basis for successful implementation of the requirements. Many thanks to the entire team!”
★★★★★
“Very professional and reliable agency. Punctual and high-quality implementation of concepts. And the success is measurable. Keep it up!”
FAQ
FAQ – Frequently Asked Questions
Extrem – Mandanten handeln in akuten Situationen sofort. Wer nicht auffindbar ist, verliert innerhalb von Minuten potenzielle Anfragen.
Konkrete Hilfe bei Festnahme, Durchsuchung, Strafbefehl, Aussageverweigerung, Ermittlungsverfahren. Ohne juristisches Blabla – mit Fokus auf Handlung.
Ja, besonders bei Notfällen und mobilen Suchanfragen. Die Contactbereitschaft ist hier besonders hoch.
Ruhig, klar, strukturiert – mit deutlich kommunizierter Erreichbarkeit und Kompetenz. Keine Panikmache – sondern Autorität.
Anfragen über Formulare, Anrufe über Tracking, Sichtbarkeit bei zentralen Keywords. Wir liefern transparente Numbers.
We target people actively searching for legal help in strafrecht — via search engines, social media and local platforms. Retargeting and content marketing additionally build trust with prospects still in the information phase.
We track every inquiry — phone calls, forms, emails — and attribute them to the corresponding campaign. You'll know exactly which channel delivers what return. Monthly reports show cost-per-lead, conversion rate and budget utilization transparently.
A first measurable impact requires a total budget of around 2,000 €/month (media + management). In competitive legal areas we recommend 3,000–5,000 €/month. We start small, optimize continuously and scale once the first inquiries come in.
Yes. German professional advertising restrictions for lawyers have been relaxed significantly. Factual, profession-related information is permitted. Every ad and landing page we create complies with BRAO/BORA — no sensationalist promises, no comparative advertising.
A strong strafrecht page answers the three main client questions: What does it cost? How does the process work? How long does it take? Combined with your expertise, anonymized case examples, easy contact options and trust elements like awards and memberships.