★★★★★
“Since working with OMmatic, our qualified client inquiries have tripled. Their specialization in the legal market is evident in every strategic recommendation.”
Social Media · Law Firm Marketing
Social Media for Law Firms.
Visibility. Trust. Mandates.
Strategic social media campaigns that reach clients exactly where they are active daily – legally compliant and data-driven.
Increase visibility and acquire new clients.
Social media goes beyond simple advertising – it requires strategic planning and regular content. Through targeted posts on current legal topics, you position yourself as an expert in your practice area.
Without structure, social media can be time-consuming and ineffective. A clear strategy, data protection compliant implementation, and professional management by OMmatic ensure real results.
- Clear target audience analysis for your practice areas
- Editorial calendar with practice area-specific content
- GDPR-compliant campaigns and creatives
- Monthly reporting and performance analysis
2,1 Mrd.
Facebook users active daily
5x
More engagement through video content
63%
B2C clients decide via social
30+
Content pieces per month
Social Media Services
What we concretely implement for your social presence
From content strategy to paid campaigns – fully managed and legally compliant implementation.
Social Media Strategy
Tailored strategy with platform selection (LinkedIn, Facebook, Instagram), tone, content mix, and objectives.
Content Creation
Regular posts on current legal topics, law firm news, and expert tips – professionally written and designed.
Paid Campaigns
Target audience-specific advertising with lead campaigns, custom audiences, and lookalike targeting for maximum inquiries.
Community Management
Timely responses to comments and messages, moderation, and building an engaged follower community.
GDPR Compliance
Legally compliant integration of social media plugins, GDPR-compliant privacy policy, and imprint.
Performance Reporting
Monthly reports with reach, engagement, follower growth, and campaign ROI.
Why OMmatic Social
Social media specialized in law firms
Social media for lawyers requires special finesse – balancing BRAO compliance with authentic brand presence.
BRAO-Compliant Content
We know the professional regulatory boundaries of attorney marketing and create content that appears professional and is compliant.
Strategic instead of random
No arbitrary posting, but a well-thought-out content strategy with clear objectives and measurable KPIs.
Complete relief
You focus on your clients – we handle concept, creation, publication and monitoring.
Social Media Process
In 4 steps to a strong social presence
01
Strategy
Target audience analysis, platform selection, tone and content mix are developed together with you.
02
Setup & Profile
Complete setup and optimization of your social media profiles with CI-compliant design.
03
Content & Campaigns
Regular content creation, publication according to editorial calendar and target-group-specific advertising campaigns.
04
Analysis & Optimization
Monthly performance analysis, A/B testing of ads and strategic adjustments.
Get Started
Ready for professional social media for your law firm?
Free social media analysis – we'll show you the potential waiting on LinkedIn, Facebook and Instagram.
Client testimonials
What our law firm clients say about us
★★★★★
“Within just 4 months, we more than doubled our inquiries. OMmatic has far exceeded our expectations.”
★★★★★
“What convinced us: OMmatic understands the legal market. The campaigns are BRAO-compliant, the results are measurable and the ROI is right.”
Social Media Checklist for Law Firms
With these 10 points, you can build a professional social media presence for your law firm:
- Define target audience — Determine which clients you want to reach via social media.
- Choose platforms strategically — B2C law firms: Facebook and Instagram. B2B: LinkedIn. Young audiences: TikTok.
- Create content plan — Plan topics, formats, and posting frequency at least 4 weeks in advance.
- Post regularly — Consistency beats frequency — 3-4 posts per week on the main platform.
- Maintain interaction — Respond to comments and messages promptly and professionally.
- Observe legal requirements — BRAO-compliant content, no misleading advertising, imprint obligation.
- Use visual content — Images and videos achieve up to 5x more engagement than text-only posts.
- Employ storytelling — Daily law firm life, team insights, and anonymized case examples build trust.
- Measure performance — Track reach, engagement, website clicks, and generated inquiries.
- Prepare crisis communication — Create guidelines for handling negative comments.
Complementary Services for Your Law Firm
Additional Services
Discover our other services that can be ideally combined with this service.
FAQ
FAQ – Frequently Asked Questions
Social media strengthens your visibility, builds trust with potential clients and positions you as an expert in your legal field. Especially for B2C-oriented law firms, social media is an effective channel for client acquisition.
For B2C law firms (family law, employment law, traffic law), Facebook and Instagram are most effective. For B2B-oriented law firms (commercial law, M&A), LinkedIn is the most important channel. TikTok is suitable for law firms looking to reach younger target audiences.
Quality is more important than quantity. A realistic and effective rhythm is 3-4 posts per week on the main platform. More important than frequency is consistency: regularity signals professionalism and keeps reach stable.
Particularly effective are: brief legal tips on current topics, insights into daily law firm life (team, office, events), FAQ videos addressing common client questions, success stories (anonymized), and commentary on current legal developments.
Yes, in compliance with BRAO and RDG. Attorney advertising may provide factual information but must not be misleading or sensationalist. We know the professional regulatory boundaries precisely and design all campaigns in compliance with BRAO.
The most important metrics are reach, engagement rate (likes, comments, shares), website clicks, generated inquiries, and follower growth. We create monthly reports that transparently break down all KPIs.
We target people actively searching for legal help in Social Media — via search engines, social media and local platforms. Retargeting and content marketing additionally build trust with prospects still in the information phase.
We track every inquiry — phone calls, forms, emails — and attribute them to the corresponding campaign. You'll know exactly which channel delivers what return. Monthly reports show cost-per-lead, conversion rate and budget utilization transparently.
A first measurable impact requires a total budget of around 2,000 €/month (media + management). In competitive legal areas we recommend 3,000–5,000 €/month. We start small, optimize continuously and scale once the first inquiries come in.
Yes. German professional advertising restrictions for lawyers have been relaxed significantly. Factual, profession-related information is permitted. Every ad and landing page we create complies with BRAO/BORA — no sensationalist promises, no comparative advertising.