★★★★★
“I have been working with OMmatic for some time now and particularly appreciate the combination of strategic thinking and operational strength. The team listens carefully, asks the right questions and develops solutions that really work.”
Law Firm Marketing
Divorce Marketing
Visible when separation becomes reality
The moment of separation is emotional, often overwhelming – and digital. Those seeking information about divorce don't reach for the phone first, they google. This is exactly where your visibility begins.
Divorce is private – but the search begins publicly
A separation is not a standard legal case – it is a profound turning point in life. For many people, it marks the end of a chapter often accompanied by pain, uncertainty, and emotional overwhelm.
Yet before a client seeks their first conversation with a lawyer, another step almost always comes first – the Google search. People in separation situations are not looking for advertising promises. They ask themselves questions like: "What does a divorce cost?", "How long does the process take?", "What does all this mean for our child?"
Frequently searched terms:
- Divorce lawyer [city]
- Filing for divorce – process, costs
- Divorce with children – custody & visitation
- Online divorce – is that really possible?
- Calculate divorce costs
Reliability
Reliability you can count on
We know that trust is crucial in daily law firm operations – and that's exactly how we work.
Transparent processes & measurable results
You always know what we're doing and why – with clear KPIs and regular reports.
Personal consultation from law firm marketing professionals
No call center, no tickets – you speak directly with our experts.
No agency tricks – only honest strategies
We only promise what we can deliver. And deliver what we promise.
100% legally compliant & secure
All measures comply with BORA and UWG requirements.
Services
How we support divorce attorneys in marketing
We develop a digital presence for family law firms that does justice to the subject matter.
SEO for divorce counseling
Content and landing pages for search terms like "divorce lawyer [location]", "filing for divorce", "alimony after separation" – locally optimized.
Google Ads with targeted audience
Ads that reach people when they are specifically searching for help with separation and divorce – with high contact readiness.
Landing pages that build trust
Informative, clearly structured, and written in human terms – your specialization in divorce presented convincingly.
Website optimization with emotional intelligence
Calm design, simple navigation, discreet imagery – everything that creates trust.
Consulting & strategy development
From positioning to content to lead generation – we guide your law firm through digital transformation.
Step by step
In 5 steps to digital client acquisition
01
Free Consultation
We analyze your current online presence and discuss which clients you want to reach in the future.
02
Keyword and Market Analysis
Based on your specialization and region, we determine the search behavior of potential clients – a key factor in online marketing for lawyers.
03
Strategy Development
Together we develop a clear action plan – with a focus on SEO, Google Ads, content and technology.
04
Technical and Content Implementation
Your law firm website is structurally revised and strengthened in terms of content – for more visibility and trust.
05
Monitoring & Optimization
We support you continuously with reports, fine-tuning and individual consulting – for sustainable success in law firm marketing.
Get found – not overlooked
Professional divorce counseling today begins with a click – or not at all. Ensure that your law firm becomes visible at exactly that moment.
Client testimonials
We measure our success by the success of our clients
★★★★★
“Great team at OMmatic! They created a competent report for our website on the new Accessibility Enhancement Act. A perfect foundation for successful implementation of the requirements. Many thanks to the entire team!”
★★★★★
“Very professional and reliable agency. Punctual and high-quality implementation of concepts. And the success is measurable. Keep it up!”
FAQ
FAQ – Frequently Asked Questions
Weil Betroffene fast immer zuerst googeln. Wer dort nicht gefunden wird, verliert potenzielle Mandate an digital besser aufgestellte Kanzleien.
Ablauf der Scheidung, Kostenübersicht, Unterhalt, Sorgerecht, Umgang, Trennung mit Kind, Online-Scheidung – jeweils mit lokalem Bezug.
Sehr – wenn es diskret, einfühlsam und informativ umgesetzt ist. Wir setzen auf Tonalität, Design und Inhalte, die Vertrauen schaffen.
Absolut. Viele Betroffene sind sofort handlungsbereit und suchen konkret nach „Anwalt für Scheidung in [Ort]".
Das hängt vom Umfang ab – wir finden gemeinsam ein realistisches, messbares Paket, das zu Ihrer Kanzlei passt.
We target people actively searching for legal help in scheidung — via search engines, social media and local platforms. Retargeting and content marketing additionally build trust with prospects still in the information phase.
We track every inquiry — phone calls, forms, emails — and attribute them to the corresponding campaign. You'll know exactly which channel delivers what return. Monthly reports show cost-per-lead, conversion rate and budget utilization transparently.
A first measurable impact requires a total budget of around 2,000 €/month (media + management). In competitive legal areas we recommend 3,000–5,000 €/month. We start small, optimize continuously and scale once the first inquiries come in.
Yes. German professional advertising restrictions for lawyers have been relaxed significantly. Factual, profession-related information is permitted. Every ad and landing page we create complies with BRAO/BORA — no sensationalist promises, no comparative advertising.
A strong scheidung page answers the three main client questions: What does it cost? How does the process work? How long does it take? Combined with your expertise, anonymized case examples, easy contact options and trust elements like awards and memberships.