★★★★★
“Since working with OMmatic, our qualified client inquiries have tripled. Their specialization in the legal market is evident in every strategic recommendation.”
Analytics · Reporting
Measurement & Reports.
Full Transparency.
Real-time dashboards and clear reports – so you always know what your marketing budget is achieving.
Optimize Your Online Marketing Strategy.
To improve your online marketing strategy, you must first measure and analyze the performance of your campaigns. Our industry-specific analytics solutions are tailored to the needs of law firms.
Online marketing analytics enable you to measure and understand the performance of your campaigns – this way you make informed decisions for your growth strategy.
- Real-time dashboard for all marketing channels
- Monthly reports with clear KPIs
- GDPR-compliant tracking setup
- Personal strategy calls to discuss results
100%
Transparency across all channels
Echtzeit
Dashboard updates
5+
Data sources integrated
24h
Response time for inquiries
Analytics Services
Complete transparency about Your Online Marketing
From tracking setup to monthly reports – we make your marketing measurable and optimizable.
Real-time Dashboard
Access your most important marketing KPIs anytime: inquiries, traffic, conversions, costs, and ROI – across all channels.
Monthly Reporting
Clearly presented reports with actionable recommendations – no data graveyards, but clear insights.
Conversion Tracking Setup
GDPR-compliant setup of Google Analytics 4, Google Ads Conversion Tracking, and Call Tracking.
Campaign Performance Analysis
Detailed analysis of each campaign: which keywords, ads, and landing pages generate the most inquiries.
Competitive Analysis
Benchmarking your performance against competitors in your practice areas and region.
Personal Strategy Calls
Monthly calls with your dedicated team to discuss results and next steps.
Why OMmatic Analytics
Analytics specialized in Law firms
No flying blind – complete transparency over every euro invested and every client acquired.
Legal-specific KPIs
We don't just measure clicks, but the KPIs relevant to law firms: cost-per-lead, inquiries by practice area, conversion rate.
Understandable Reports
Our reports are made for lawyers – clear, understandable, and action-oriented.
GDPR-compliant infrastructure
All analytics setups are GDPR-compliant with consent management and server-side tracking.
Analytics Process
In 4 steps to complete Marketing transparency
01
Tracking Audit
We review your existing tracking setup for gaps, errors, and GDPR compliance.
02
Setup & Integration
Setup of GA4, conversion tracking, call tracking, and dashboard integration of all data sources.
03
Reporting Routine
Establishment of monthly reporting routine with individually defined KPIs and automated alerts.
04
Ongoing Optimization
Based on the data, campaigns, landing pages, and budgets are continuously optimized.
Get Started
Ready for complete Marketing transparency?
Free analytics audit of your law firm website – we'll show you which data you're missing.
Client testimonials
What our law firm clients say about us
★★★★★
“Within just 4 months, we more than doubled our inquiries. OMmatic has far exceeded our expectations.”
★★★★★
“What convinced us: OMmatic understands the legal market. The campaigns are BRAO-compliant, the results are measurable, and the ROI is right.”
Analytics Checklist for Law Firms
Use data for better marketing decisions with these 10 steps:
- Define goals — Set clear KPIs: inquiries per month, cost-per-lead, conversion rate.
- Set up Google Analytics 4 — GDPR-compliant setup with consent management and server-side tagging.
- Activate conversion tracking — Track all contact inquiries: forms, calls, chat, emails.
- Monitor website performance — Analyze page views, bounce rates, and time on site.
- Evaluate campaign performance — Compare ROAS, CPA, and conversion rates across all channels.
- Analyze audiences — Understand demographics, devices, and search behavior of your website visitors.
- Identify sources of error — Find pages with high bounce rates and optimize them.
- Test landing pages — A/B tests for headlines, CTAs, and forms.
- Set benchmarks — Compare your KPIs with industry averages for law firms.
- Adjust strategy — Use monthly reports as the basis for budget decisions.
Complementary Services for Your Law Firm
Additional Services
Discover our other services that combine ideally with this service.
FAQ
FAQ – Frequently Asked Questions
The most important KPIs for law firms are: cost-per-lead (cost per inquiry), conversion rate (visitors to inquiries), organic rankings for relevant keywords, Google Business interactions (calls, directions), and the total number of qualified client inquiries per month.
Analytics shows which channels and measures actually generate client inquiries. Through systematic analysis, we identify where budget is being wasted and where optimization potential exists. Typical result: 20-30% cost reduction with stable or increasing inquiry numbers.
A real-time dashboard gives you transparency over your marketing performance at any time – without having to wait for monthly reports. You see live how many visitors your website has, which inquiries are coming in, and how your Google Ads campaigns are performing.
We use a combination of Google Analytics 4, Google Search Console, Google Ads Reporting, call tracking data, and proprietary dashboards. All data is collected in compliance with GDPR and consolidated into a clear dashboard tailored to law firm KPIs.
You receive monthly reports with detailed analysis and actionable recommendations. Additionally, you have 24/7 access to your real-time dashboard. For significant developments (e.g., ranking jumps or losses), we inform you proactively.
Your budget depends on your goals and the competition in Messung Und Berichte Analytics Reporting. For sustainable Google Ads campaigns we recommend a minimum media spend of 1,500 €/month plus management. SEO and content start at around 800 €/month. We'll prepare a tailored quote based on your firm's size and target audience.
Google Ads campaigns typically produce the first case inquiries within two to four weeks. SEO takes longer — expect noticeable ranking improvements after three to six months. Local-SEO effects (Google Business Profile, reviews) are often measurable within a few weeks, especially in a locally driven market like Messung Und Berichte Analytics Reporting.
We specialise in law firm marketing and know the regulatory constraints (BRAO, BORA, UWG) from years of hands-on work. Every campaign is set up GDPR-compliant and continuously optimised. You get a dedicated contact, not an anonymous account manager.
We start with a free analysis call covering audience, goals and existing measures. You then receive a written concept with a clear price. After your go-ahead we go live within 10–14 days. Monthly reports and a call every 4 weeks keep you in the loop.
The monthly fee includes campaign management, continuous optimisation, A/B testing of ads and landing pages, reporting, technical maintenance, GDPR compliance checks, and strategic advice. Additional creative work (photos, video) is transparently quoted separately.