★★★★★
“I have been working with OMmatic for some time now and particularly appreciate the combination of strategic thinking and operational strength. The team listens carefully, asks the right questions, and develops solutions that really work.”
Law Firm Marketing
Family Law Marketing
Visible when people seek support
Divorce, custody, child disputes: Family law is rarely just about statutes. Clients need more than legal advice during this phase – they need trust. And today, that trust almost always begins online.
Clients seek clarity, not advertising
Few areas of law are as emotionally charged as family law – not just legally, but emotionally. Separation, child disputes, financial uncertainty: Those in this situation often carry a whole bundle of fears, guilt, and worries about the future.
The Google search becomes the first stop – not to read statutes, but to find orientation in an emotional state of emergency.
Those who convey calm, structure, and empathetic language online during this phase are perceived as a reliable anchor – and contacted.
Frequently searched terms:
- Divorce lawyer [city]
- Custody advice
- Calculate child support
- Visitation rights after separation
- Family law attorney [city]
Reliability
Reliability you can count on
We know that trust is crucial in daily law firm operations – and that's exactly how we work.
Transparent processes & measurable results
You always know what we're doing and why – with clear KPIs and regular reports.
Personal consultation from law firm marketing professionals
No call center, no tickets – you speak directly with our experts.
No agency tricks – only honest strategies
We only promise what we can deliver. And deliver what we promise.
100% legally compliant & secure
All measures comply with BORA and UWG requirements.
Services
How We Support Family Law Practices
We help family law practices become digitally visible exactly where those affected are searching.
Search Engine Optimization (SEO)
Optimization for search queries like "divorce lawyer in [city]", "child support attorney", "custody help".
Landing pages on family law topics
Empathetic, clear content on separation, child support, custody, protection orders – written to reach people.
Google Ads for acute situations
Targeted ads for sudden separations or custody conflicts – where those affected seek immediate help.
Local Marketing with trust
Optimized profiles, reviews, listings – all focused on building trust and regional visibility.
Digital Strategy with a Personal Touch
We combine legal expertise with empathetic marketing – and develop concepts that fit your law firm.
Step by Step
5 Steps to Digital Client Acquisition
01
Free Consultation
We analyze your current online presence and discuss which clients you want to reach in the future.
02
Keyword and Market Analysis
Based on your specialization and region, we identify the search behavior of potential clients – a key element in online marketing for lawyers.
03
Strategy Development
Together we develop a clear action plan – focusing on SEO, Google Ads, content, and technology.
04
Technical and Content Implementation
Your law firm website is structurally revised and strengthened in content – for greater visibility and trust.
05
Monitoring & Optimization
We support you continuously with reports, fine-tuning, and individual consulting – for sustainable success in law firm marketing.
Get Found – Not Overlooked
Family law matters often cannot be delayed. Make sure you are found digitally – by exactly the people who need you.
Client Testimonials
We Measure Our Success by the Success of Our Clients Say
★★★★★
“Great team at OMmatic! They created a comprehensive report for our website regarding the new Accessibility Enhancement Act. A perfect foundation for successfully implementing the requirements. Many thanks to the entire team!”
★★★★★
“Very professional and reliable agency. Punctual and high-quality implementation of concepts. And the success is measurable. Keep it up!”
FAQ
FAQ – Frequently Asked Questions
Es ist deutlich emotionaler. Vertrauen, Tonalität und Sensibilität sind entscheidend.
Scheidung, Unterhalt, Sorgerecht, Umgangsrecht, Ehevertrag, Trennung – mit lokalem Bezug.
Ja – besonders bei akuten Themen wie „Trennung mit Kind", „Scheidung einreichen", „Anwalt bei häuslicher Gewalt".
Durch ein klares Design, ruhige Sprache, diskrete Bilder und authentische Texte.
SEO wirkt mittel- bis langfristig, Google Ads sofort. Gemeinsam entwickeln wir eine Kombination, die zu Ihrer Situation passt.
Your budget depends on your goals and the competition in Familienrecht. For sustainable Google Ads campaigns we recommend a minimum media spend of 1,500 €/month plus management. SEO and content start at around 800 €/month. We'll prepare a tailored quote based on your firm's size and target audience.
Google Ads campaigns typically produce the first case inquiries within two to four weeks. SEO takes longer — expect noticeable ranking improvements after three to six months. Local-SEO effects (Google Business Profile, reviews) are often measurable within a few weeks, especially in a locally driven market like Familienrecht.
We specialise in law firm marketing and know the regulatory constraints (BRAO, BORA, UWG) from years of hands-on work. Every campaign is set up GDPR-compliant and continuously optimised. You get a dedicated contact, not an anonymous account manager.
We start with a free analysis call covering audience, goals and existing measures. You then receive a written concept with a clear price. After your go-ahead we go live within 10–14 days. Monthly reports and a call every 4 weeks keep you in the loop.
The monthly fee includes campaign management, continuous optimisation, A/B testing of ads and landing pages, reporting, technical maintenance, GDPR compliance checks, and strategic advice. Additional creative work (photos, video) is transparently quoted separately.