★★★★★
“I have been working with OMmatic for some time now and particularly appreciate the combination of strategic thinking and operational strength. The team listens carefully, asks the right questions and develops solutions that really work.”
Law Firm Marketing
Marketing for Inheritance Law
Visible in sensitive moments
Wills, succession, family disputes: In inheritance law, it's often about more than just assets – it's about emotions, expectations, and decisions with far-reaching consequences. That's precisely why the first step almost always begins digitally.
Those searching for inheritance law need guidance – not empty phrases
In inheritance law, it's rarely just about legal facts – it's about loss, responsibility, and often wounds that have grown over years. Clients searching online for information are usually in a phase of uncertainty and feeling overwhelmed.
The Google search box becomes the first point of contact: not to directly hire a lawyer, but to understand what needs to be done next.
Law firms that manage to combine digital visibility with emotional competence at precisely this moment don't just win a mandate – they provide stability in a sensitive process.
Frequently searched terms:
- Have a will drafted [location]
- Renounce inheritance deadline / process
- Calculate compulsory portion according to BGB
- Inheritance dispute – what to do?
- Inheritance law attorney in [city]
Reliability
Reliability you can count on
We know that trust is crucial in daily law firm operations – and that's exactly how we work.
Transparent processes & measurable results
You know at all times what we're doing and why – with clear KPIs and regular reports.
Personal consultation from law firm marketing professionals
No call center, no tickets – you speak directly with our experts.
No agency tricks – only honest strategies
We only promise what we can deliver. And deliver what we promise.
100% legally compliant & secure
All measures comply with BORA and UWG requirements.
Services
How we strengthen law firms in Inheritance Law digitally
Our law firm marketing solutions for inheritance law combine visibility with credibility.
SEO for inheritance law topics
Optimization for terms like "draft will [location]", "claim compulsory portion", "arrange succession", "inheritance law attorney consultation".
Landing pages with structure & clarity
Content that informs in an understandable, neutral, and reassuring way – without legal overwhelm.
Google Ads for urgent questions
Whether renouncing an inheritance or disputes over an estate – many are seeking urgent help and expect an immediate answer.
Website design with trust factor
Professional design, calm color tones, clear menu navigation – for a target audience seeking security.
Strategic Consulting & Digital Positioning
Where does your law firm stand today? Where do you want to go? We help you be perceived as a stable team in inheritance law.
Step by step
In 5 steps to digital Client acquisition
01
Free Consultation
We analyze your current online presence and discuss which clients you want to reach in the future.
02
Keyword & Market Analysis
Based on your specialization and region, we identify the search behavior of potential clients – a key element in online marketing for lawyers.
03
Strategy Development
Together we develop a clear action plan – focusing on SEO, Google Ads, content and technology.
04
Technical and Content Implementation
Your law firm website will be structurally revised and strengthened in content – for more visibility and trust.
05
Monitoring & Optimization
We support you continuously with reports, fine-tuning and individual consulting – for sustainable success in law firm marketing.
Get found – not overlooked
People in inheritance law situations research discreetly, often late at night, often alone. Make sure your law firm meets them with credibility and trust at exactly that moment.
Client testimonials
We measure our success by the success of our clients
★★★★★
“Great team at OMmatic! They created a competent report for our website on the new Accessibility Enhancement Act. A perfect foundation for successful implementation of the requirements. Many thanks to the entire team!”
★★★★★
“Very professional and reliable agency. Punctual and high-quality implementation of concepts. And the success is measurable. Keep it up!”
FAQ
FAQ – Frequently Asked Questions
Die Zielgruppe sucht nicht laut, sondern leise – sie erwartet Kompetenz ohne Druck. Tonalität, Design und Informationsstruktur sind entscheidend.
Testament, gesetzliche Erbfolge, Pflichtteilsrecht, Erbausschlagung, Erbengemeinschaft – Toost verständlich erklärt, gerne mit lokalem Bezug.
Ja – z. B. bei akuten Themen wie plötzlicher Erbschaft, Erbstreitigkeiten oder Pflichtteilsansprüchen.
Durch ruhiges, sachliches Design, gezielte Inhalte und ein digitales Auftreten, das Vertrauen statt Druck vermittelt.
Wir kalkulieren transparent und fair – abgestimmt auf Ihr Budget, Your Law Firmgröße und Ihre Region.
Your budget depends on your goals and the competition in Erbrecht. For sustainable Google Ads campaigns we recommend a minimum media spend of 1,500 €/month plus management. SEO and content start at around 800 €/month. We'll prepare a tailored quote based on your firm's size and target audience.
Google Ads campaigns typically produce the first case inquiries within two to four weeks. SEO takes longer — expect noticeable ranking improvements after three to six months. Local-SEO effects (Google Business Profile, reviews) are often measurable within a few weeks, especially in a locally driven market like Erbrecht.
We specialise in law firm marketing and know the regulatory constraints (BRAO, BORA, UWG) from years of hands-on work. Every campaign is set up GDPR-compliant and continuously optimised. You get a dedicated contact, not an anonymous account manager.
We start with a free analysis call covering audience, goals and existing measures. You then receive a written concept with a clear price. After your go-ahead we go live within 10–14 days. Monthly reports and a call every 4 weeks keep you in the loop.
The monthly fee includes campaign management, continuous optimisation, A/B testing of ads and landing pages, reporting, technical maintenance, GDPR compliance checks, and strategic advice. Additional creative work (photos, video) is transparently quoted separately.