“Since we started working with OMmatic, our qualified mandate inquiries have tripled. Their specialization in the legal market is evident in every strategic recommendation.”
GDPR-compliant marketing.
Advertise with confidence.
As a law firm, you have particularly high privacy policy requirements. We ensure that your marketing is 100% compliant.
Compliance is the foundation for a professional online presence.
Professional cease-and-desist practitioners quickly exploit any gaps—and even if these claims are not justified, you face the effort of defending against them. With OMmatic's complete online marketing solution, you don't need to worry about this.
When the legal situation changes, we immediately provide you with updates. Technical implementation—consent management, cookies, integrations—is also included in our solution.
- GDPR-compliant privacy policy for lawyers
- Complete and legally secure imprint
- Consent Management Platform (CMP)
- Ongoing updates for legislative changes
Legally secure in all online marketing areas
From privacy policy to consent management—we take care of all legal requirements.
GDPR Privacy Policy
Comprehensive privacy policy tailored to your law firm—continuously updated for legislative changes.
Legally Secure Imprint
Complete imprint according to §5 TMG and §2 RDGV with all mandatory information required for lawyers.
Consent Management (CMP)
Integration of a GDPR-compliant Consent Management Platform—IAB TCF certified and technically flawless.
GDPR-Compliant Tracking
Setup of Google Analytics, ad tracking exclusively using data protection compliant methods.
BRAO-Compliant Communication
All texts, ads, and social media posts are reviewed for BRAO compliance.
Ongoing Legal Advice
When privacy law changes, you immediately receive updates and recommendations for action.
Compliance specialized in Law Firms
Particularly strict requirements apply to lawyers. We know each and every one of them.
Legal-Specific Expertise
We know the special requirements of BRAO, attorney professional law, and GDPR for law firm websites.
Always Up to Date
Privacy law is constantly changing. We monitor all relevant developments and update proactively.
Everything from a single source
Compliance is integrated into our entire marketing solution—no separate privacy consultant needed.
In 4 steps to a legally compliant online presence
Compliance Audit
We review your existing website for all privacy policy and compliance gaps.
Texts & Documents
Creation or update of privacy policy, imprint and cookie policy.
Technical Implementation
Integration of the Consent Management System and GDPR-compliant tracking setup.
Ongoing Maintenance
Proactive updates in case of legal changes and regular compliance checks.
Is your law firm website really GDPR-compliant?
Free compliance check – we review your website for privacy policy gaps and warning letter risks.
What our law firm clients say about us
“Within just 4 months, we more than doubled our inquiries. OMmatic has far exceeded our expectations.”
“What convinced us: OMmatic understands the legal market. The campaigns are BRAO-compliant, the results are measurable, and the ROI is right.”
Data Protection Checklist for Law Firm Websites
With these 10 points, you make your law firm website legally compliant:
- Obtain consent correctly — Implement a legally compliant Consent Management System (CMP).
- Update privacy policy — Complete, understandable GDPR statement with all processing purposes.
- Set up cookie management — Only necessary cookies without consent — everything else only after opt-in.
- Check SSL/TLS encryption — All pages must be accessible via HTTPS.
- Data processing agreements — Conclude DPAs with all service providers (hosting, analytics, newsletter, etc.).
- Maintain processing register — Document all processing activities involving personal data.
- GDPR-compliant forms — Minimal data collection, consent checkbox, reference to privacy policy.
- Conduct regular audits — Review all data protection measures at least semi-annually.
- Appoint data protection officer — Mandatory for 20+ employees — recommended for smaller law firms.
- Train employees — Regular data protection training for all law firm staff.
Additional Services
Discover our additional services that can be ideally combined with this service.
FAQ – Frequently Asked Questions
The most important requirements are: legally compliant privacy policy, functioning cookie consent management (CMP), encrypted data transmission (SSL/TLS), data processing agreements with all service providers, and a processing directory for all personal data.
A Consent Management System (CMP) is the cookie banner on your website that informs visitors about tracking technologies used and obtains their consent. Since the TTDSG rulings, a legally compliant CMP is mandatory – if it is missing or incorrectly configured, warning letters are imminent.
An external data protection officer is mandatory for firms with 20 or more employees who regularly process personal data. For smaller law firms, it is recommended but not legally required. Regardless, all GDPR obligations must be fulfilled.
Google Analytics 4 can be used in compliance with GDPR if certain requirements are met: server-side tagging, IP anonymization, data processing agreement with Google, correct cookie consent, and data processing in the EU. We set up the complete configuration for you.
Violations can result in substantial fines – up to 20 million euros or 4% of annual revenue. More common, however, are cease-and-desist letters from competitors or data protection activists. For law firms in particular, a GDPR violation is especially damaging to reputation, as clients place particular value on confidentiality.
Your budget depends on your goals and the competition in Datenschutz Und Compliance Fuer Rechtsanwaelte. For sustainable Google Ads campaigns we recommend a minimum media spend of 1,500 €/month plus management. SEO and content start at around 800 €/month. We'll prepare a tailored quote based on your firm's size and target audience.
Google Ads campaigns typically produce the first case inquiries within two to four weeks. SEO takes longer — expect noticeable ranking improvements after three to six months. Local-SEO effects (Google Business Profile, reviews) are often measurable within a few weeks, especially in a locally driven market like Datenschutz Und Compliance Fuer Rechtsanwaelte.
We specialise in law firm marketing and know the regulatory constraints (BRAO, BORA, UWG) from years of hands-on work. Every campaign is set up GDPR-compliant and continuously optimised. You get a dedicated contact, not an anonymous account manager.
We start with a free analysis call covering audience, goals and existing measures. You then receive a written concept with a clear price. After your go-ahead we go live within 10–14 days. Monthly reports and a call every 4 weeks keep you in the loop.
The monthly fee includes campaign management, continuous optimisation, A/B testing of ads and landing pages, reporting, technical maintenance, GDPR compliance checks, and strategic advice. Additional creative work (photos, video) is transparently quoted separately.