Introduction: 2025 – The Year of Marketing Upheaval. Online marketing will experience one of its most profound transformations since the introduction of mobile search in 2025. This transformation is driven by: For law firms, the strategic question arises: "Where is the focus truly worthwhile – and what is just hype?" We summarize
Introduction: From Gut Feeling to Data-Driven Decisions. Law firm marketing is increasingly moving away from "gut feeling" towards measurable, data-driven strategies. In addition to classic SEO tracking, an additional question arises today: "How visible is our law firm in ChatGPT, Perplexity, AI-based interviews, and similar platforms?" This is precisely where specialized tools come into play. We
Introduction: From Keyword to Conversation The way people search for legal advice online has fundamentally changed: Generative AI systems (ChatGPT, Gemini, Perplexity, Claude, DeepSeek) understand these conversational queries better than traditional search engines. This has two crucial consequences: What does "therapeutic search" actually mean? People use AI assistants
Introduction: The New Era of Local Search The way potential clients search for legal advice is fundamentally changing. While classic Google searches used to dominate, a growing proportion of queries now go through generative AI assistants like ChatGPT, Perplexity, Claude, or Gemini. These systems play a crucial role.
Skilled worker shortage in law firms? With the right digital strategies, you can reach precisely the talent that truly fits your firm – efficiently and measurably. Introduction: Finding good lawyers, legal assistants, or administrative professionals has become a strategic challenge. The era of classic job advertisements in print or on general websites is over.
TikTok is much more than just dance and trends – law firms are also using the platform for reach, recruitment, and client contact. But is it really worth it? Introduction: TikTok was long considered a platform for dance videos and teenagers. But those days are over. TikTok is now a serious marketing channel.
LinkedIn is increasingly becoming the central platform for law firms to position themselves and attract clients – but is paid advertising there really worthwhile? This article provides well-founded answers for lawyers. Introduction: LinkedIn has long since become more than just a digital business card. The platform has evolved into the most important business platform.
Social media is often underestimated – yet Facebook and Instagram will be more relevant than ever for reach, visibility, and client acquisition in 2025. This guide shows law firms how to advertise using data, avoid typical mistakes, and effectively acquire new clients or candidates with social ads. Includes best practices.,
How does Performance Max work for lawyers? OMmatic explains how law firms can achieve greater visibility across all channels through automated Google Ads campaigns. Since 2022, Google has been gradually replacing all Smart Shopping campaigns with a new format: Performance Max. But what are the benefits of this fully automated campaign format for law firms?
The Accessibility Strengthening Act (BFSG) will introduce new obligations for digital providers from June 2025 – particularly in the B2C sector. What does this mean for law firms that offer their services via a website? Marcel Zirkel from OMmatic speaks with specialist lawyer for intellectual property law Alexander Schupp about the legal implications of the Act.