Call tracking for law firms: How to properly analyze your calls
For many law firms, phone calls remain the most important channel for acquiring new clients. But do you actually know where your calls are coming from – a Google Ads click, a referral, or perhaps an advertisement in the local weekly newspaper? This is precisely where call tracking comes in: This technology allows you to analyze calls using data and design more efficient campaigns […]
Google AI Max campaign in Germany: Use AI Max strategically with us now
We are among the few agencies in Germany that are already actively implementing AI Max. In this article, we show how we do it — and what is important.
New partnership: OMmatic becomes Justin Legal's official implementation partner
More technical support, more marketing efficiency – a plus for our law firms. Technological excellence meets strategic law firm marketing. Digitalization is changing the way modern law firms work, and it presents many with the challenge of not only using technical solutions but also integrating them effectively into existing processes. This is precisely where the cooperation between Justin Legal and OMmatic comes in. As […]
New mandatory e-invoicing for lawyers from January 1, 2025
From January 1, 2025, lawyers will also be required to comply with the e-invoicing obligation in the B2B sector. This new regulation necessitates technical adjustments in all law firms to meet the legal requirements. The legal profession was recently relieved of some of the burden by the abolition of the written form requirement for lawyers' invoices under Section 10 of the German Lawyers' Fees Act (RVG). However, the introduction of e-invoicing according to Section 14 […]
Guest article by Felix Grote at OMR: Digitalization in the law firm
Our Business Developer Felix Grote has written a guest article for OMR. His article focuses on digitalization in law firms and the crucial steps that will successfully lead legal advice into the digital age. Read the full article here.
Optimal online presence for tax advisors and lawyers: Gain more clients with Google Ads, SEM and Local SEO
Maximum online visibility for tax advisors and lawyers: Gain more clients and secure a decisive competitive advantage through a strong digital presence. BBZ Verlagsgesellschaft mbH & Co. KG helps law firms achieve optimal positioning in Google search results. With a tailored strategy combining Google Ads (SEA), search engine optimization (SEO), and performance marketing, the company offers targeted online marketing solutions. […]
Market Outlook and Forecasts for Legal Tech Worldwide 2024-2029
Contract collaboration software, booming AI and ML sectors, workflow automation, and cloud adoption are driving growth. The legal tech market was valued at USD 26.70 billion in 2023 and is projected to reach USD 55.00 billion by 2029, representing a compound annual growth rate (CAGR) of 12.80%. The global legal tech market is moderately fragmented and […]
E-invoicing obligation by 2025: What law firms need to prepare for now
A new legal regulation will come into force on January 1, 2025, which will change the daily work of many law firms – consciously or unconsciously: the introduction and implementation of electronic invoicing in the B2B sector. The upcoming changes affect not only large law firms with their own IT departments, but also small and medium-sized firms – regardless of their right to deduct input tax. What is […]