{"id":160348,"date":"2025-08-18T08:20:00","date_gmt":"2025-08-18T06:20:00","guid":{"rendered":"https:\/\/ommatic.de\/?p=160348"},"modified":"2025-08-04T13:44:47","modified_gmt":"2025-08-04T11:44:47","slug":"recruiting-for-lawyers-and-law-firms","status":"publish","type":"post","link":"https:\/\/ommatic.de\/en\/blog\/recruiting-fuer-rechtsanwaelte-und-kanzleien\/","title":{"rendered":"Recruiting for lawyers and law firms \u2013 finding suitable talent with digital strategies"},"content":{"rendered":"<p class=\"has-medium-font-size\">Law firms facing a shortage of skilled professionals? With the right digital strategies, you can reach precisely the talent that truly suits your firm \u2013 efficiently and measurably.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"633\" src=\"https:\/\/ommatic.de\/wp-content\/uploads\/2025\/08\/kanzlei-digital-recruiting-strategie-1024x633.jpg\" alt=\"Digital recruiting in law firms via social media and career funnels\" class=\"wp-image-160350\" srcset=\"https:\/\/ommatic.de\/wp-content\/uploads\/2025\/08\/kanzlei-digital-recruiting-strategie-1024x633.jpg 1024w, https:\/\/ommatic.de\/wp-content\/uploads\/2025\/08\/kanzlei-digital-recruiting-strategie-300x185.jpg 300w, https:\/\/ommatic.de\/wp-content\/uploads\/2025\/08\/kanzlei-digital-recruiting-strategie-768x475.jpg 768w, https:\/\/ommatic.de\/wp-content\/uploads\/2025\/08\/kanzlei-digital-recruiting-strategie.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Introduction<\/strong><\/h2>\n\n\n\n<p>Finding good lawyers, specialists, or administrative professionals has become a strategic challenge. The era of traditional job advertisements in print or on general job portals is over \u2013 today, recruiting works where the target group actually is: on social media, via Google, or through targeted active sourcing.<\/p>\n\n\n\n<p><strong>But how do you reach suitable candidates precisely there \u2013 without costly wasted effort?<\/strong><strong><br><\/strong> In this article, OMmatic shows you what modern law firm recruiting should look like in 2025 and why data-driven strategies are the key to success.<\/p>\n\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-e5c0cd5e wp-block-group-is-layout-constrained\" style=\"background-color:#f2f2f2;padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px\">\n<p class=\"has-medium-font-size\">We offer you a free recruiting analysis for your law firm \u2013 individual, honest and with concrete recommendations for action.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/calendly.com\/marcel-zirkel\/45min\" style=\"border-style:none;border-width:0px;border-radius:0px;background-color:#e0b936\"><strong>Request a consultation<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The changing job market \u2013 and what that means for law firms<\/strong><\/h2>\n\n\n\n<p>The legal job market has reversed: Previously, professionals applied to law firms \u2013 today, law firms apply to professionals.<br>The following are particularly affected:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Legal assistant (ReFa)<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Lawyers with a first or second state examination<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Notary staff<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Assistant and administrative positions<\/strong><strong><br><\/strong><\/li>\n<\/ul>\n\n\n\n<p>The bottleneck is real \u2013 and law firms that are not visible, attractive and flexible quickly fall behind.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What candidates are really looking for today<\/strong><\/h2>\n\n\n\n<p>Salary isn&#039;t the only deciding factor. Top candidates also look for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Work-life balance<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Home office options<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Appreciation &amp; Working Environment<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Clear development prospects<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Modern workplaces (e.g., digital record keeping)<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Clear communication and quick feedback<\/strong><strong><br><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size\"> Law firms today not only need to be legally convincing \u2013 but also score points as an employer brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The biggest mistakes in law firm recruiting<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Copy &amp; paste job postings lacking personality<br><\/li>\n\n\n\n<li>No clear unique selling proposition (USP)<br><\/li>\n\n\n\n<li>Slow or bureaucratic application processes<br><\/li>\n\n\n\n<li>Applications only by post or PDF<br><\/li>\n\n\n\n<li>No targeted retargeting for interested candidates.<br><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-e5c0cd5e wp-block-group-is-layout-constrained\" style=\"background-color:#f2f2f2;padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px\">\n<p class=\"has-medium-font-size\">OMmatic shows you how to position yourself as a modern employer \u2013 without empty phrases, but with substance. Free and concrete.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/calendly.com\/marcel-zirkel\/45min\" style=\"border-style:none;border-width:0px;border-radius:0px;background-color:#e0b936\"><strong>Request a consultation<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Overview of digital recruiting channels<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>channel<\/strong><\/td><td><strong>fitness<\/strong><\/td><td><strong>Example<\/strong><\/td><\/tr><tr><td><strong>Meta (Facebook\/Instagram)<\/strong><\/td><td>Broad target groups, strong regionally<\/td><td>Legal assistant, reception, administrative staff<\/td><\/tr><tr><td><strong>TikTok<\/strong><\/td><td>Younger target groups, trainees<\/td><td>Legal assistant training, trainee campaigns<\/td><\/tr><tr><td><strong>LinkedIn\/XING<\/strong><\/td><td>Lawyers, HR professionals, trainee lawyers<\/td><td>Associate, lawyer, legal counsel<\/td><\/tr><tr><td><strong>Google Ads<\/strong><\/td><td>Active seekers<\/td><td>\u201e&quot;Job offers for lawyers in Cologne&quot;\u201c<\/td><\/tr><tr><td><strong>Careers page<\/strong><\/td><td>Center of the application<\/td><td>Landing page with funnel &amp; form<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Social recruiting via Meta, TikTok &amp; Co.<\/strong><\/h2>\n\n\n\n<p><strong>Social recruiting means:<\/strong><strong><br><\/strong> To actively engage suitable talent in their digital everyday lives \u2013 <strong>even if they are not actively searching.<\/strong><\/p>\n\n\n\n<p>Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201e&quot;Start your career as a legal assistant with us \u2013 with home office &amp; secure workplace&quot;\u201c<br><\/li>\n\n\n\n<li>\u201e&quot;Are you looking for real teamwork? We&#039;re looking for you \u2013 Employment Law Lawyer (m\/f\/d)&quot;\u201c<br><\/li>\n\n\n\n<li>Recruiting videos, behind-the-scenes clips, short stories<br><\/li>\n<\/ul>\n\n\n\n<p><strong>With targeted social ads, you can generate applications from as little as \u20ac5\u201315 per lead \u2013 measurable, scalable, efficient.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>LinkedIn &amp; XING as platforms for skilled professionals<\/strong><\/h2>\n\n\n\n<p>For highly qualified positions in the legal field, active recruiting on LinkedIn is worthwhile:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Targeted approach to lawyers:<br><\/li>\n\n\n\n<li>Campaigns with application forms<br><\/li>\n\n\n\n<li>Combination of employer branding &amp; performance<br><\/li>\n\n\n\n<li>Contact via Direct Messaging (InMail)<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-e5c0cd5e wp-block-group-is-layout-constrained\" style=\"background-color:#f2f2f2;padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px\">\n<p class=\"has-medium-font-size\">OMmatic supports you in building your presence \u2013 including active sourcing and advertising strategy.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/calendly.com\/marcel-zirkel\/45min\" style=\"border-style:none;border-width:0px;border-radius:0px;background-color:#e0b936\"><strong>Request a consultation<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Career landing pages, funnels &amp; tracking<\/strong><\/h2>\n\n\n\n<p>A key success factor: <strong>the application process itself.<\/strong><strong><br><\/strong> He should:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>be short and mobile-friendly<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>no registration or cover letter required<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Communicate transparently (benefits, tasks, team)<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Making conversions measurable (Google Tag Manager, Meta Pixel)<\/strong><strong><br><\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>We can build you a professional career page including funnel, form, automation and tracking, upon request.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Best practices from successful law firms<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Large law firm from North Rhine-Westphalia:<\/strong> Recruiting 6 legal assistants in 3 months via Facebook<br><\/li>\n\n\n\n<li><strong>Boutique law firm specializing in family law:<\/strong> TikTok video with 120,000 views, 8 qualified applications<br><\/li>\n\n\n\n<li><strong>Business law firm in southern Germany:<\/strong> LinkedIn campaign to target associates with over 20 leads<br><\/li>\n\n\n\n<li><strong>Law firm with multiple locations:<\/strong> Landing page with appointment booking function \u2192 3 new employees in 8 weeks<br><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-e5c0cd5e wp-block-group-is-layout-constrained\" style=\"background-color:#f2f2f2;padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px\">\n<h2 class=\"wp-block-heading no-mt\"><strong>Conclusion: Those who are not visible today will lose talent tomorrow.<\/strong><\/h2>\n\n\n\n<p>The &quot;war for talent&quot; is a reality \u2013 especially in the legal sector. Law firms that want to grow in the long term, relieve the burden on existing teams, or develop new areas need modern recruiting strategies.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Let us show you what modern law firm recruiting looks like \u2013 data-driven, legally compliant, and tailored to your firm. The initial consultation is free.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/calendly.com\/marcel-zirkel\/45min\" style=\"border-style:none;border-width:0px;border-radius:0px;background-color:#e0b936\"><strong>Request a consultation<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FAQ: 10 frequently asked questions about recruiting for law firms<\/strong><\/h2>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong>How long does it take to find suitable candidates via social recruiting?<\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>Initial results are often visible after just a few days \u2013 provided there is proper planning.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong><strong>Which positions are particularly well suited to being filled digitally?<\/strong><\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>Legal assistants, case workers, trainees, assistants and often also young lawyers.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong><strong><strong>Is this affordable for small law firms as well?<\/strong><\/strong><\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>Yes. Relevant leads can be generated with as little as \u20ac800\u20131,500 per month.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong><strong><strong><strong>Do I have to dance on TikTok for that?<\/strong><\/strong><\/strong><\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>\u00a0No. Authentic, friendly insights into the team or office are perfectly sufficient.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong><strong><strong><strong><strong>How much does a complete recruiting campaign cost at OMmatic?<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>That depends on the scope \u2013 the initial consultation including strategy is always free.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong><strong><strong><strong><strong><strong>How quickly will I receive applications?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>Usually within 5-10 days \u2013 if the ad, funnel and target audience are right.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong><strong><strong><strong><strong><strong><strong>How can I measure whether the campaign is worthwhile?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>Information on application numbers, application costs (CPL), interview and hiring rates.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong><strong><strong><strong><strong><strong><strong><strong>What do you do differently than traditional recruitment agencies?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>We create structures that work for you in the long term \u2013 and you keep all the leads.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong><strong><strong><strong><strong><strong><strong><strong><strong>Can I use OMmatic to build up a steady stream of applicants?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>\u00a0Yes \u2013 with strategic funnels, content planning and automated retargeting.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>What&#039;s the best way to get started?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>With a free consultation \u2013 we analyze your current situation and show you the next steps.<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Fachkr\u00e4ftemangel in Kanzleien? Mit den richtigen digitalen Strategien erreichen Sie genau die Talente, die wirklich zu Ihrer Kanzlei passen \u2013 effizient und messbar. Einleitung Gute Jurist:innen, Fachangestellte oder Verwaltungsprofis zu finden, ist zur strategischen Herausforderung geworden. Die Zeit klassischer Stellenanzeigen in Print oder auf allgemeinen Jobportalen ist vorbei \u2013 heute funktioniert Recruiting dort, wo sich [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":160350,"menu_order":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-160348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ommatic.de\/en\/wp-json\/wp\/v2\/posts\/160348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ommatic.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ommatic.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ommatic.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ommatic.de\/en\/wp-json\/wp\/v2\/comments?post=160348"}],"version-history":[{"count":2,"href":"https:\/\/ommatic.de\/en\/wp-json\/wp\/v2\/posts\/160348\/revisions"}],"predecessor-version":[{"id":160351,"href":"https:\/\/ommatic.de\/en\/wp-json\/wp\/v2\/posts\/160348\/revisions\/160351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ommatic.de\/en\/wp-json\/wp\/v2\/media\/160350"}],"wp:attachment":[{"href":"https:\/\/ommatic.de\/en\/wp-json\/wp\/v2\/media?parent=160348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ommatic.de\/en\/wp-json\/wp\/v2\/categories?post=160348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ommatic.de\/en\/wp-json\/wp\/v2\/tags?post=160348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}