{"id":160341,"date":"2025-08-11T08:20:00","date_gmt":"2025-08-11T06:20:00","guid":{"rendered":"https:\/\/ommatic.de\/?p=160341"},"modified":"2025-08-04T13:29:43","modified_gmt":"2025-08-04T11:29:43","slug":"tiktok-advertising-lawyers","status":"publish","type":"post","link":"https:\/\/ommatic.de\/en\/blog\/tiktok-werbung-rechtsanwaelte\/","title":{"rendered":"TikTok advertising for lawyers \u2013 a gimmick or a serious marketing channel?"},"content":{"rendered":"<p class=\"has-medium-font-size\"><br>TikTok is much more than just dance and trends \u2013 law firms are also using the platform for reach, recruitment, and client contact. But is it really worth it?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/ommatic.de\/wp-content\/uploads\/2025\/08\/tiktok-kanzlei-marketing-anwalt-1024x682.jpg\" alt=\"Lawyer uses TikTok to attract clients in everyday law firm life\" class=\"wp-image-160344\" srcset=\"https:\/\/ommatic.de\/wp-content\/uploads\/2025\/08\/tiktok-kanzlei-marketing-anwalt-1024x682.jpg 1024w, https:\/\/ommatic.de\/wp-content\/uploads\/2025\/08\/tiktok-kanzlei-marketing-anwalt-300x200.jpg 300w, https:\/\/ommatic.de\/wp-content\/uploads\/2025\/08\/tiktok-kanzlei-marketing-anwalt-768x512.jpg 768w, https:\/\/ommatic.de\/wp-content\/uploads\/2025\/08\/tiktok-kanzlei-marketing-anwalt.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Introduction<\/strong><\/h2>\n\n\n\n<p>TikTok was long considered a platform for dance videos and teenagers. But those days are over. TikTok has now become a serious marketing channel with enormous reach \u2013 also for lawyers. More and more law firms are using TikTok to gain visibility, build trust, or attract new talent.<\/p>\n\n\n\n<p>But is TikTok for <em>your<\/em> Is a law firm a worthwhile investment? And is it truly possible to implement professional client communication there?<\/p>\n\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-e5c0cd5e wp-block-group-is-layout-constrained\" style=\"background-color:#f2f2f2;padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px\">\n<p>OMmatic offers free advice on whether TikTok fits into your marketing strategy \u2013 with an honest assessment and concrete recommendations for action.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/calendly.com\/marcel-zirkel\/45min\" style=\"border-style:none;border-width:0px;border-radius:0px;background-color:#e0b936\"><strong>Request a consultation<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why TikTok has arrived in the legal world<\/strong><\/h2>\n\n\n\n<p>What YouTube used to be, TikTok is today: the place where people consume content quickly, on mobile devices and in an entertaining way \u2013 with enormous appeal.<\/p>\n\n\n\n<p>Lawyers active on TikTok often reach potential clients where they first google a legal problem \u2013 or search for one., <em>what to do<\/em>. Particularly in consumer law, traffic law, tenancy law or criminal law, it is evident that short legal videos with added value work \u2013 if they are done correctly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Who uses TikTok \u2013 and why that&#039;s also interesting for lawyers<\/strong><\/h2>\n\n\n\n<p>TikTok is no longer just a youth network:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>52 % users are over 30 years old<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Increasing use by parents, young professionals and self-employed individuals<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Strong growth in German-speaking countries<\/strong><strong><br><\/strong><\/li>\n<\/ul>\n\n\n\n<p>For law firms, this means:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build reach before the market is saturated.<\/li>\n\n\n\n<li>Reach target groups that would often be expensive to buy on Google.<\/li>\n\n\n\n<li>Build visibility \u2013 also for Google rankings (keyword: EEAT).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What types of content work on TikTok<\/strong><\/h2>\n\n\n\n<p>Attention spans are short \u2013 the added value must be immediately apparent. Successful content includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Quick tips:<\/strong> \u201e&quot;3 things you need to consider when resigning&quot;\u201c<br><\/li>\n\n\n\n<li><strong>Debunking myths:<\/strong> \u201e&quot;Can the landlord simply increase the rent?&quot;\u201c<br><\/li>\n\n\n\n<li><strong>Reaction videos:<\/strong> headlines, court rulings or TV clips<br><\/li>\n\n\n\n<li><strong>Storytelling:<\/strong> \u201e&quot;A client described the following problem to us...&quot;\u201c<br><\/li>\n\n\n\n<li><strong>Behind the scenes:<\/strong> A glimpse into everyday life at a law firm.<br><\/li>\n<\/ul>\n\n\n\n<p><strong>Important: <\/strong>Authenticity beats perfection. People who seem approachable gain trust.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Advertising on TikTok: Formats, target groups, costs<\/strong><\/h2>\n\n\n\n<p>TikTok ads are still relatively inexpensive \u2013 with a high reach.<\/p>\n\n\n\n<p><strong>Formats:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In-Feed Ads (embedded in the user feed)<br><\/li>\n\n\n\n<li>TopView Ads (immediately upon opening the app)<br><\/li>\n\n\n\n<li>Spark Ads (promote existing videos)<br><\/li>\n\n\n\n<li>Lead Ads (direct form within the app)<br><\/li>\n<\/ul>\n\n\n\n<p><strong>Targeting options:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Age, gender, location<br><\/li>\n\n\n\n<li>Interests (e.g., &quot;law&quot;, &quot;job loss&quot;, &quot;real estate&quot;)<br><\/li>\n\n\n\n<li>Behavior &amp; Video Interactions<br><\/li>\n<\/ul>\n\n\n\n<p><strong>Cost:<\/strong> CPC usually 0.80 \u2013 2.50 \u20ac, CPM approx. 6 \u2013 20 \u20ac<br><strong>Performance:<\/strong> Particularly strong in awareness and lead campaigns <\/p>\n\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-e5c0cd5e wp-block-group-is-layout-constrained\" style=\"background-color:#f2f2f2;padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px\">\n<p>Let us show you how TikTok Ads work for your law firm in a free initial consultation \u2013 including sample campaigns and budget recommendations.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/calendly.com\/marcel-zirkel\/45min\" style=\"border-style:none;border-width:0px;border-radius:0px;background-color:#e0b936\"><strong>Request a consultation<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>TikTok as a recruiting channel for law firms<\/strong><\/h2>\n\n\n\n<p>Especially when it comes to young talent, TikTok is becoming an underestimated tool in recruiting.<br>Possible content:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Insights into the team &amp; daily life at the law firm<br><\/li>\n\n\n\n<li>Presentation of benefits &amp; working methods<br><\/li>\n\n\n\n<li>FAQ videos for applicants<br><\/li>\n\n\n\n<li>\u201eWhy us?\u201c clips featuring real employees<br><\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size\">We can develop complete recruiting campaigns for TikTok upon request \u2013 including video ideas, target group targeting and application funnel.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/calendly.com\/marcel-zirkel\/45min\" style=\"border-style:none;border-width:0px;border-radius:0px;background-color:#e0b936\"><strong>Request a consultation<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Success factors for TikTok marketing in the legal sector<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Clear style:<\/strong> Professional, yet relaxed and easy to understand<br><\/li>\n\n\n\n<li><strong>Regularity:<\/strong> 2-4 videos per week recommended<br><\/li>\n\n\n\n<li><strong>Professional content with a human face<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Short hooks (first 3 seconds)<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Hashtag strategy &amp; community responses<\/strong><strong><br><\/strong><\/li>\n<\/ul>\n\n\n\n<p>Tip: <strong>The best TikToks don&#039;t feel like advertising \u2013 but rather like good advice from someone who knows what they&#039;re talking about.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Typical mistakes law firms make on TikTok<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The content is too dry or too complex.<br><\/li>\n\n\n\n<li>There&#039;s no face \u2013 no personal connection.<br><\/li>\n\n\n\n<li>No clear message or CTA<br><\/li>\n\n\n\n<li>Pure &quot;selling&quot; instead of real added value<br><\/li>\n\n\n\n<li>No link to the website or lead form<br><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-e5c0cd5e wp-block-group-is-layout-constrained\" style=\"background-color:#f2f2f2;padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px\">\n<p>OMmatic analyzes your TikTok content or helps you get started \u2013 free of charge and practical.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/calendly.com\/marcel-zirkel\/45min\" style=\"border-style:none;border-width:0px;border-radius:0px;background-color:#e0b936\"><strong>Request a consultation<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Case Studies: What makes law firms successful on TikTok<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Employment law:<\/strong> TikTok videos about &quot;termination during the probationary period&quot; with thousands of views<br><\/li>\n\n\n\n<li><strong>Criminal law:<\/strong> Storytelling videos from real cases (&quot;What to do during a house search?&quot;)<br><\/li>\n\n\n\n<li><strong>Rental law:<\/strong> Myths &amp; Clarification (&quot;What is my landlord really allowed to do?&quot;)<br><\/li>\n\n\n\n<li><strong>Lawyers for influencers:<\/strong> Tips on contracts, copyright and advertising labeling<br><\/li>\n\n\n\n<li><strong>Junior lawyers:<\/strong> Building personal brands with humor, expertise &amp; personality<br><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-e5c0cd5e wp-block-group-is-layout-constrained\" style=\"background-color:#f2f2f2;padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px\">\n<h2 class=\"wp-block-heading\"><strong>Conclusion: Is TikTok really worth it for your law firm?<\/strong><\/h2>\n\n\n\n<p>Yes \u2013 <strong>if<\/strong> You are ready to embrace the format. TikTok doesn&#039;t work like a traditional law firm website or a legal article. But those who manage to convey knowledge concisely, engagingly, and memorably benefit from enormous reach, brand awareness, and low competition.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Let&#039;s work together to determine if TikTok is suitable for your law firm. The initial consultation is free \u2013 you&#039;ll receive an honest assessment, a target audience analysis, and concrete recommendations.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/calendly.com\/marcel-zirkel\/45min\" style=\"border-style:none;border-width:0px;border-radius:0px;background-color:#e0b936\"><strong>Request a consultation<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FAQ: 10 frequently asked questions about TikTok advertising for lawyers<\/strong><\/h2>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong>Is TikTok reputable enough for legal advertising?<\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>Yes \u2013 as long as the content is technically correct, understandable and not overly promotional.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong><strong>Which target group can I reach on TikTok?<\/strong><\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>Especially people between 20 and 45 \u2013 so many clients in tenancy, employment, traffic or family law.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong><strong><strong>How expensive is advertising on TikTok?<\/strong><\/strong><\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>Usually cheaper than on Facebook or LinkedIn \u2013 ideal for testing.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong><strong><strong><strong>Do I have to appear on camera myself?<\/strong><\/strong><\/strong><\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>Not necessarily \u2013 but TikTok thrives on personalities. Alternatively, you can use employees or spokespeople.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong><strong><strong><strong><strong>How often should you post?<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>Ideally 2-4 times per week to build visibility.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong><strong><strong><strong><strong><strong>Can small law firms also use TikTok?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>Absolutely \u2013 especially in the local area, TikTok can be extremely effective.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong><strong><strong><strong><strong><strong><strong>How do I measure success?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>Through video views, clicks on links, lead forms or appointment bookings.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong><strong><strong><strong><strong><strong><strong><strong>What is the difference between organic content and ads?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>Organically, you gain reach over time \u2013 ads provide you with instantly predictable visibility.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong><strong><strong><strong><strong><strong><strong><strong><strong>Do I have to make videos of people dancing?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>No. TikTok has long been diverse \u2013 informative, emotional, professional. You just need to <em>authentic<\/em> be.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Does TikTok make sense as part of a larger online strategy?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><div class=\"aioseo-faq-block-answer\">\n<p>Yes \u2013 especially as a complement to Google Ads, LinkedIn or Instagram, TikTok can reach new target groups.<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>TikTok ist l\u00e4ngst mehr als Tanz und Trends \u2013 auch Anwaltskanzleien nutzen die Plattform f\u00fcr Reichweite, Recruiting und Mandantenkontakt. Doch lohnt sich das wirklich Einleitung TikTok galt lange als Plattform f\u00fcr Tanzvideos und Teenager. Doch diese Zeiten sind vorbei. Inzwischen ist TikTok ein ernstzunehmender Marketingkanal mit enormer Reichweite \u2013 auch f\u00fcr Rechtsanw\u00e4ltinnen und Rechtsanw\u00e4lte. Immer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":160344,"menu_order":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-160341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ommatic.de\/en\/wp-json\/wp\/v2\/posts\/160341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ommatic.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ommatic.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ommatic.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ommatic.de\/en\/wp-json\/wp\/v2\/comments?post=160341"}],"version-history":[{"count":3,"href":"https:\/\/ommatic.de\/en\/wp-json\/wp\/v2\/posts\/160341\/revisions"}],"predecessor-version":[{"id":160347,"href":"https:\/\/ommatic.de\/en\/wp-json\/wp\/v2\/posts\/160341\/revisions\/160347"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ommatic.de\/en\/wp-json\/wp\/v2\/media\/160344"}],"wp:attachment":[{"href":"https:\/\/ommatic.de\/en\/wp-json\/wp\/v2\/media?parent=160341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ommatic.de\/en\/wp-json\/wp\/v2\/categories?post=160341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ommatic.de\/en\/wp-json\/wp\/v2\/tags?post=160341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}