{"id":160144,"date":"2025-06-12T12:51:08","date_gmt":"2025-06-12T10:51:08","guid":{"rendered":"https:\/\/ommatic.de\/?p=160144"},"modified":"2025-06-12T13:13:08","modified_gmt":"2025-06-12T11:13:08","slug":"google-ai-max-campaign-in-germany-use-ai-max-strategically-with-us-now","status":"publish","type":"post","link":"https:\/\/ommatic.de\/en\/blog\/google-ai-max-kampagne-in-deutschland-mit-uns-ai-max-jetzt-strategisch-nutzen\/","title":{"rendered":"Google AI Max campaign in Germany: Use AI Max strategically with us now"},"content":{"rendered":"

Google AI Max is revolutionizing search campaigns in Google Ads.<\/strong><\/p>\n\n\n\n

We are among the few agencies in Germany that already use AI Max. actively implement<\/strong>. In this article, we show how we proceed \u2014 and what is important.<\/p>\n\n\n\n

\"ommatic<\/figure>\n\n\n\n

Why this blog?<\/h2>\n\n\n\n

Hardly any topic is currently stirring up the SEA community as much as the introduction of Google AI Max for search campaigns<\/strong>.<\/p>\n\n\n\n

What at first glance looks like just another AI Feature<\/em> What sounds like a game changer turns out, upon closer inspection, to be a real game changer for Google Ads \u2014 with enormous opportunities, but also noticeable risks.<\/p>\n\n\n\n

We've taken a close look at the new feature, conducted initial tests, and spoken with advertisers who are already using AI Max. This blog post provides a practical overview that goes far beyond the official announcements.<\/p>\n\n\n\n

What is Google AI Max \u2014 and why is it so exciting?<\/h2>\n\n\n\n

With the introduction of AI Max, Google is opening a new chapter for classic search campaigns.<\/p>\n\n\n\n

Unlike Performance Max, which represents a completely separate campaign type and hides many automation mechanisms under the hood, AI Max is a Upgrade<\/strong>, which you can activate within existing search campaigns.<\/p>\n\n\n\n

Google is pursuing a clear goal: to attract advertisers. greater reach<\/strong> and better conversion results<\/strong> to enable this \u2014 without relinquishing basic control.<\/p>\n\n\n\n

In plain terms: Google wants to take the classic search campaign into the future, supported by AI, but still controllable.<\/p>\n\n\n\n

AI Max expands keyword reach, dynamically optimizes texts and landing pages, and creates unprecedented transparency with new reporting features. And all of this can be activated in existing campaigns with just a few clicks.<\/p>\n\n\n\n

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AI Max \u2014 Potential recognized, but uncertain about implementation?<\/strong><\/h3>\n\n\n\n

We are one of the first agencies<\/strong> in Germany, actively implementing AI Max in search campaigns.<\/p>\n\n\n\n

Is AI Max suitable for your campaigns?<\/h3>\n\n\n\n
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Request a non-binding assessment now<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n

More than Broad Match 2.0<\/h2>\n\n\n\n

At its core, AI Max pursues two goals: greater reach and better conversion performance<\/strong>, and all this with as little manual effort as possible.<\/p>\n\n\n\n

To achieve this, Google relies on a range of smart technologies. At the forefront of this is the so-called... Search term extension<\/strong>. Here, the AI analyzes the existing keywords, creatives, and landing pages of a campaign to identify further potentially relevant search queries.<\/p>\n\n\n\n

This deliberately goes beyond the boundaries of traditional keyword lists. While broad match was often a double-edged sword in the past\u2014too imprecise, too uncontrolled\u2014AI Max promises significantly greater precision. Crucially, keyword exclusions remain possible, and keywordless targeting is only activated if broad match keywords are present. This way, the advertiser retains control, at least in theory.<\/p>\n\n\n\n

In parallel, Google is bringing dynamic asset optimization<\/strong> This introduces a component that opens up new possibilities, especially for creative assets. Titles and descriptions are automatically adapted to the respective user intent. And through the option of Final URL extension<\/strong> Google can even direct the user to the most suitable landing page within the domain \u2014 a powerful tool when used correctly.<\/p>\n\n\n\n

Initial results and benchmarks from practical experience<\/h2>\n\n\n\n

But how does AI Max perform in everyday life?<\/p>\n\n\n\n

The figures communicated by Google are quite impressive. On average, AI Max campaigns are said to 14 % more conversions or a higher conversion value<\/strong> achieve \u2014 with unchanged CPA or ROAS.<\/p>\n\n\n\n

The increase is even more pronounced when predominantly exact and phrase match keywords are used: Google reports up to... 27 % more conversions<\/strong>.<\/p>\n\n\n\n

Concrete examples underscore the potential. For instance, it was possible L'Or\u00e9al<\/strong> Thanks to AI Max, the conversion rate has doubled and increased by 31 % lower CPA<\/strong> achieve this \u2014 among other things by using new long-tail queries such as \u201ebest cream for dark spots\u201c<\/em>.<\/p>\n\n\n\n

Also MyConnect Australia<\/strong> reports strong results: +16 more leads per %, -13 CPA per % and +30 more conversions per %<\/strong> from completely new search queries.<\/p>\n\n\n\n

The message is clear: AI Max opens up new opportunities \u2014 provided that the technology is used consciously.<\/p>\n\n\n\n

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AI Max Testing & Rollout: with us as your implementation partner.<\/strong><\/h3>\n\n\n\n

As a specialized SEA agency in Germany, we help you to test AI Max in a targeted manner \u2014 and, if successful, to integrate it cleanly into your setup.<\/p>\n\n\n\n

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Book a free initial consultation<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n

Transparency: Why AI Max is not a black box<\/h2>\n\n\n\n

One of the biggest concerns of many advertisers regarding AI and automation is: How much control do I really retain?<\/em><\/p>\n\n\n\n

With AI Max, Google has apparently learned from the experiences (and criticism) surrounding Performance Max.<\/p>\n\n\n\n

The reporting now offers numerous new insights:<\/p>\n\n\n\n

In the Search query report<\/strong> It is possible to track whether an ad was triggered by a broad match keyword, keywordless targeting, or a classic keyword.<\/p>\n\n\n\n

The new Source column<\/strong> This shows whether a keyword, asset, or landing page content triggered the ad. Landing page report<\/strong> makes the column \u201eSelected by\u201c<\/em> It is transparent whether the target page was automatically selected by AI.<\/p>\n\n\n\n

This makes it clear: AI Max offers more transparency than any previous automated Google solution in the search area.<\/strong>.<\/p>\n\n\n\n

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Understanding and using AI Max Reporting.<\/strong><\/h3>\n\n\n\n

We'll show you how to best interpret the new AI Max Reportings \u2014 and how we use them in real German customer projects.<\/p>\n\n\n\n

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Request a free reporting briefing<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n

Opportunities and risks of AI Max<\/h2>\n\n\n\n

Of course, AI Max brings risks as well as opportunities.<\/p>\n\n\n\n

On the positive side:<\/strong><\/p>\n\n\n\n