OMmatic for digital visibility in social law – through content that those affected understand, and SEO that works.
From empty promises to a measurable strategy: more suitable clients, less wasted effort.
lawyer Paul Schullerus, specialist lawyer for Social law With its law firm based in Wiesbaden, the firm had already invested in online marketing before collaborating with OMmatic. Several agencies had promised him modern designs and effective websites – the site was visually appealing, but The inquiries failed to materialize..
What was missing was a real strategy: target group-oriented content, Visibility for search engines and clear client communication – especially in the sensitive area of social law.
The website was also technically flawed, slow and difficult to find – the basics for digital marketing were missing, even though they had been set up and created by "large" agencies.
The Schullerus law firm wanted not only present online, but also findable and relevant It was about being for their target group – people with specific social law concerns. Instead of empty design promises, the goal was a website that builds trust, answers questions, and generates targeted new clients.
This required: a clear structure, understandable content – and an effective SEO strategy.
The collaboration with OMmatic began two years ago. Initially, the website Completely redesigned in terms of content and structure – with a focus on the actual day-to-day work of consultants:
OMmatic delivered not just design, but a measurable strategy – with the goal of: Daily relevant inquiries for Mr. Schullerus.
The difference has been noticeable since the website relaunch:
And: Clients now come with a clear request – because the website has already answered many of their questions.
As the volume of inquiries increased, so did the need, to make internal processes more efficient. Together with Mr. Schullerus, we therefore decided to OMmatic AI answering machine introduced – with multilingual speech recognition (e.g. German, Turkish, Russian).
The advantage:
No more missed calls
Automated initial inquiry with case pre-qualification
Better preparation for recalls
More time for the actual legal work
What began with a website redesigned in terms of content is now a functioning system for digital client communication and support. Mr. Schullerus is not only receiving more inquiries – but exactly the right ones.
„"I had previously worked unsuccessfully with online marketing companies. But only through OMmatic are the clients I really want to reach coming to me every day."“
If your law firm, specializing in social law or other fields, wants to unlock the full potential of its online presence, talk to us. Not just empty design – but a strategy that works.
