… cannot be overestimated for law firms. Clients are increasingly asking about a firm's core competencies and specialization in specific areas of law. This requires that the firm has a thorough understanding of its services and can advise clients accordingly.
The potential analysis assesses client satisfaction, identifies new client potential, and ensures the further development of services. The goal of the potential analysis is to identify the firm's strengths and weaknesses. From this, recommendations for action are derived that enable the firm to increase client satisfaction and attract new clients. The potential analysis consists of a structured interview with the firm's management. During the interview, the firm's service offerings are identified and analyzed.
To prepare for the interview, a questionnaire will be created and coordinated with the firm's management. You are welcome to complete it beforehand to get an idea of what to expect. The results of the potential analysis will be documented in a written report. This report will include not only the interview findings but also recommendations for further developing your online marketing strategy.
The report will then be discussed with the law firm management and the next steps will be agreed upon.
