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Legal Business Forum
Services
SEO for lawyers
SEA for lawyers
Local online marketing for lawyers
Social Media for Lawyers
Analytics & Reporting for Lawyers
Data protection and compliance for lawyers
Industry listing for lawyers
Call tracking for lawyers
AI answering machine for lawyers
About Us
contact person
Partnerships
career
Successes
Prices
Online checks
Website check
Online presence check
News
Blog
news
contact
0631 206 9182-0
hallo@ommatic.de
OMmatic - The Online Marketing Industry Solution
Questionnaire Potential Analysis Online Marketing
Inspire customers through industry knowledge and expertise
contact
What is your potential?
in online marketing?
Let's find out in 15 minutes – with our online questionnaire.
Please enable JavaScript in your browser to complete this form.
OMmatic Potential Analysis
-
Step
1
of 12
Utilize potential, advertise in a targeted manner, and don't waste money.
- Efficient, strategic online marketing begins with a
Inventory
. In day-to-day business, there's often no time for that. With the OMmatic potential analysis, you have...
15 minutes
a comprehensive
overview
about their online marketing and
Suggestions
for further activities. If you would like more detailed advice, your information will help us to advise you optimally and efficiently.
We give you back twice your time
- promised.
My company
Company name
*
In our case, this would be OMmatic GmbH
Recipient address
*
We will use your email address solely for processing the potential analysis.
The analysis will be sent to this email address.
By entering your email address, you agree to the processing of your data for potential analysis in accordance with our privacy policy.
The policy can be found in the footer of this website.
website
It's best to copy the website link from your browser. If you don't have a website, leave this field blank.
SEO Report yes / no
We will also send you a free SEO report.
Improve your search engine ranking with the measures outlined in this report. We can assist you with this if you wish.
GDPR consent
*
I consent to this website storing my submitted information so that my request can be answered.
Further
My company on social media
Customers are increasingly aware of you through social media. All the more reason to keep track of your presence there.
General Use of Social Media
We don't use social media - and aren't interested in doing so.
We would like to use social media - but we currently have no presence there.
We are present on social media.
Social media: Facebook, but also Instagram, XING, LinkedIn
Getting started with social media isn't difficult – simply register your company on the respective network. This usually takes no more than 15 minutes.
Social media presence
Facebook
Xing
LinkedIn
Instagram
More
Their presence on social media platforms is the basis for advertising on social media.
Facebook
Please enter your name here or copy the link.
Xing
Please enter your name here or copy the link.
LinkedIn
Please enter your name here or copy the link.
Instagram
Please enter your name here or copy the link.
Other social media appearances
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Further
My company - The key points
These points will help you to communicate your online marketing messages clearly and coherently.
Self-assessment – that's what makes my company stand out
*
Address customers authentically
Describe your company in 1-5 sentences. What is important to you? What motivates you as an entrepreneur? This information provides service providers with the necessary background to optimally position their advertising.
Unique selling points – what makes my company special
Address customers clearly
Unique selling propositions (USPs) differentiate you from your competitors. Clearly communicating these USPs makes it easier for customers to choose you.
Therefore, ask yourself: Why do customers choose me? This could be, for example, good quality, low prices, or special offers.
Solved customer problems – this is how I help my customers
"pick up" customers"
Your customers are looking for solutions to their problems when they use online marketing. Clearly defined customer problems will help you to "meet" your customers where they are.
Size of the entire company
1-10
11-50
51-100
101-500
more than 500
When implementing measures, you should take into account the company size and the associated internal processes.
The company's economic sector
trade
service
production
More
Business sector of the company - Further
Back
Further
My customers
Understanding your customer groups will help you better target your marketing activities.
Regional focus
Regional
Nationwide
Worldwide
Other
Indicate here how regionally focused your business is. This information will ensure that only customers within your reach are contacted.
Regional focus - Other
Regional focus - central point
Enter here the city(s) from which most of your customers come.
Regional focus - radius
Specify the catchment area around the listed cities here.
General customer segmentation
End customers (B2C)
Business customers (B2B)
Government clients (B2G)
General customer segmentation helps you to select the right marketing methods and marketing channels.
Seasonal influences - details
If you are aware of the seasonal influences, you can adjust your online marketing accordingly – for example, by running offers during slow periods to boost sales.
Challenges & Opportunities in the Market
In addition to the effects of the Corona pandemic, this could include, for example, the increasing shift of trade to online platforms such as Amazon or eBay.
Partner network / marketplace platforms
A direct benefit of partner networks is mutual linking to improve your position in search results - the so-called backlinking. Examples of marketplace platforms include:
MyHammer, Juris.de
. In addition to listings on these platforms, you should also consider using any available advertising opportunities.
Back
Further
My offers (= products and services)
Clearly defining your offerings allows you to promote them on services like Google My Business. A precise understanding of your target audience will help you optimize your marketing. You don't need to list each product individually – product groups are sufficient. Note: In this questionnaire, we use "offer" as a general term for both products and services.
Offer = Product group / Service
Name of the offer (= service or product)
Customer segment offer
This refers to the target group(s) for this offer.
Unique selling points offer
What distinguishes this offer from others (e.g., particularly high quality, low price, etc.)?
Offer 2
Customer segment Offer 2
Unique selling points of offer 2
Offer 3
Customer segment Offer 3
Unique selling points of offer 3
Other products
If these three areas are not enough for you, you can specify further offers here – ideally following the same pattern.
Importance of the products
Indicate the importance of the offers here. This information will help you focus your marketing activities on the most important current and future offers. Including revenue figures will help you make the allocation more objective.
Details on the customer segments (= target groups)
Clearly defined target groups focus marketing activities. Select the information that helps you address your customers more effectively. For example:
Age structure, gender, career goals, hobbies, wishes, problems, estimated number, information sources (websites, social media), financial resources
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Further
My competition
Online marketing measures must always be evaluated in comparison with your competitors. For example, your position in search results also depends on the online marketing measures of your competitors.
Furthermore, the comparison gives you additional ideas on how to optimally position your offers.
Name of competitor
Competitor's website
Name of Competitor 2
Competitor's website 2
Name of Competitor 3
Competitor's website 3
Other competitors
Please list any other competitors here.
Strengths of your competitors
By understanding your competitors' strengths, you can adopt these success factors or apply alternative strategies. If appropriate, address each competitor individually.
Your competitors' weaknesses
By understanding your competitors' weaknesses, you can position your offerings as a worthwhile alternative. Here, too, you should – where appropriate – address individual competitors.
Back
Further
Your wishes and goals
Wishes Online Marketing
Marketing new products
Increase sales
Improve image
Developing new markets / market gaps
More
Further wishes for online marketing
Details regarding wishes and goals
This information will help you to optimally align your online marketing measures.
Success criteria
If you are aware of these criteria, you can, for example, use analytics to measure the success of your measures.
Back
Further
My responsibilities
Clarity about your responsibilities will help you to select the right measures and, if necessary, gain support within your organization.
Role in the company
Owner / Managing Director
Head of Business Unit
Head of Marketing for the entire company
Head of Marketing Business Unit
Online Marketing Manager
Other
Which option best describes your role in the company?
Role in the company - Other
If none of the above options apply, please enter your role description here.
Size of business unit
1-10 employees
11-50 employees
51-100 employees
101-500 employees
> 500 employees
What is the size of your business unit?
Back
Further
My budgets
The budgets also help you to select the appropriate marketing measures - and, if necessary, us to advise you optimally.
Current online marketing expenses
Time spent in hours per month
How many hours per month do you or your employees spend on online marketing? (One day = 8 hours)
General Marketing Budget
What is your current general marketing budget in €/month?
Online Marketing Budget
What is your current online marketing budget in €/month?
Marketing Budget Allocation
Fixed budget
Percent of sales
Percent of profit
Available resources
Other method
No answer
What do you base your marketing budget on?
Marketing Budget Planning - Other
Are you planning to change your online marketing budget next year?
No change
The budget is expected to increase.
The budget is to be reduced.
No answer
Budget allocation
*
Yes
No
No answer
Is your budget further subdivided?
Budget allocation
By becoming aware of the budget allocation – and possibly even the specific allocation of those budgets – you can plan the use of funds for online marketing measures. One example is the upper limit for costs on search engine advertising.
Budget allocation criteria
Products
Customer segments
Regions
Media types (e.g., SEO, Social)
Other
What criteria do you use to allocate your online marketing budget?
Budget allocation criteria - Other
Budget name (1)
Budget in €/month (1)
Name of the budget (2)
Budget in €/month (2)
Name of the budget (3)
Budget in €/month (3)
Name of the budget (4)
Budget in €/month (4)
Further budget allocation
Respect! You have a clear idea of your budget allocation. Here you can specify further budgets if necessary – ideally following the same pattern.
Back
Further
My website
Your website is usually the central hub of your online marketing efforts. Therefore, it deserves special attention.
Website tasks
Generating revenue
Brand building
Customer retention
Acquiring customers
Outsourcing processes (e.g., appointment reminders)
Sending information to users
Offering goods and services
Recruiting employees
Generate contacts
Marketing advertising space
More
What tasks does your website perform? Depending on the tasks, you will need different marketing measures and tailored content.
Website tasks - More
Website owner
I myself
Employees in the company
External service provider
Other
Who is responsible for your website? Ideally, the number of people involved increases the available expertise, but also the need for coordination.
Website owner - Other
Software used
WordPress
Adobe
Magento
Unknown
Other
Which software, specifically a Content Management System (CMS), do you use to maintain your website? If you use WordPress, for example, you can extend it to suit your needs using plugins.
Software used - Other
Website satisfaction
Very dissatisfied
Unsatisfied
Satisfied
Very satisfied
No answer
How satisfied are you with your website? If you are dissatisfied, you should identify the reasons in order to take action.
Improvement opportunities
If possible, please describe the problem and your proposed solution.
Example: Design looks outdated - website redesign
Planned redesign?
Yes
No
No answer
Is a redesign/relaunch of the website planned?
Website redesign period
Back
Further
My online marketing measures
The world of online marketing is diverse. A brief overview of the measures taken will help you derive concrete tasks from the strategy.
Planning marketing measures
Please provide details of your planned actions here. This will help you plan the next steps – and us to advise you more effectively.
Back
Further
Thank you!!
Thank you for your patience. We will get back to you as soon as possible.
Telephone consultation (approx. 30 min) requested
Yes
An effective online marketing strategy is easier explained than described. Therefore, we can go through the potential analysis together over the phone.
Telephone for consultation
We only use this phone number for initial contact.
General comments
Monthly updates on OMmatic?
Yes gladly
If you select OK, we will send you new information about OMmatic to the specified email address a maximum of once a month.
By clicking on this checkbox, you agree to the use of your information for this purpose.
Submit
Your contact persons
Marcel Zirkel
Cornelia Day
Alex Börsig
contact
0631 206 9182-0
info@ommatic.de
English
German
