Marketing for severance calculators – digitally visible before clients ask

Many people affected by this don't Google "lawyer" but rather a number: "How much is my severance pay?" Whoever is visible at this moment gains trust – and often the client.
Marketing severance calculator

How law firmswith a severance calculatorConduct targeted marketing

A professionally integrated severance calculator is far more than just a technical feature on your website – it is a effective strategic tool, in order to specifically target the clients who right now Need support.

Employees facing dismissal or in negotiations about a termination agreement seek help during this phase. No general information about law firms, but concrete answers to a very personal question:

„"How much money am I entitled to?"“

A computer as an interface between search intent and legal advice

People who use a severance calculator are no longer in the stage of general interest – they are ready to act. Anyone who is visible at this point positions themselves precisely where the decision-making process begins.

By targeting users with frequently searched terms, your law firm will be more visible. early part of the solutioneven before a competitor is contacted.

Frequently searched terms for which you should be found:

  • Calculate severance pay
  • Severance calculator
  • Termination severance pay claim
  • gross net severance payment

These terms are several thousand times a month sought – mostly by people with acute need for advice. If your law firm appears here, you will not only gain visibility, but also... Trust and relevance at the decisive moment.

Why the severance calculator is so effective

  • It attracts targeted traffic: People with a specific problem will find your site through relevant keywords.

  • It creates immediate added value: Even before contact is established, your law firm offers guidance and assistance.

  • It increases the conversion rate: Subsequent calls to action (e.g., "Request a consultation") turn users into clients.

  • It fosters trust: Digital competence, transparency and user-friendliness increase the credibility of your law firm.

Those who are not present in these searches are handing the mandate to the competition.
Take advantage of the opportunity before someone else does.

Reliability you can build on

We know that trust is crucial in everyday law firm life – and that's exactly how we work.

Transparent processes & measurable results

Personal consultation with law firm marketing professionals

No agency tricks – just honest strategies

100 % legally compliant & safe

Your contact persons

This is how we support Law firms during implementation

We support your law firm in using the severance calculator as part of a holistic digital marketing strategy – legally compliant, efficient and targeted:

Search engine optimization (SEO)

Optimized for high-volume keywords in combination with local relevance (e.g., "severance calculator Berlin") – for maximum visibility in relevant search queries.

Integration & Design

Integration into your existing website – mobile-optimized, GDPR-compliant, and visually in line with your law firm's style. Implemented quickly and professionally.

Lead generation

Smart user guidance through calls to action after the calculation, PDF analyses, or email options. Result: concrete contact requests instead of anonymous website visitors.

Google Ads campaigns

Targeted ads for high-urgency search terms ("severance pay after termination", "lawyer severance pay") ensure rapid reach and predictable leads.

5 steps to digital client acquisition

1
Free initial consultation
We analyze your current online presence and discuss which clients you would like to reach in the future.
2
Keyword and market analysis
Based on your specialization and region, we determine the search behavior of potential clients – a key in online marketing for lawyers.
3
Strategy development
Together we will develop a clear action plan – focusing on SEO, Google Ads, content and technology.
4
Technical and content implementation
Your law firm's website will be structurally revised and its content strengthened – for greater visibility and trust.
5
Monitoring & Optimization
We provide continuous support with reports, fine-tuning and individual advice – for sustainable success in law firm marketing.

Let yourself be found – not to be overlooked

Your target audience is already asking questions online. Make sure your law firm becomes the first digital point of contact when it comes to severance packages.

Customer testimonials

We measure our success by the success of our customers.

FAQ – Severance Pay Calculator & Digital Law Firm Marketing

Because they offer real added value – and build trust even before a conversation takes place.

Yes – especially for law firms focusing on dismissal protection or termination agreements.

In just a few days – including technology, design and data protection review.

Yes. The computer not only provides information, but also motivates people to make contact – many successful examples prove this.

That depends on the range of functions. We will create a customized offer tailored to your law firm.