★★★★★
“I have been working with OMmatic for some time now and particularly appreciate the combination of strategic thinking and operational strength. The team listens carefully, asks the right questions, and develops solutions that truly work.”
Law Firm Marketing
Marketing for
Severance Calculator
Digitally visible before clients ask. Many affected individuals don't google "lawyer" but rather a number: "How much is my severance?" – Your Law Firm should deliver the answer.
The Severance Calculator as a Client Magnet
A severance calculator on your website is more than a nice tool – it's a strategic instrument for client acquisition. Affected individuals search online for concrete numbers and land on your site even before they actively search for a lawyer.
We help you leverage this moment: with the right SEO strategy, targeted Google Ads, and an optimized user experience that turns visitors into clients.
Benefits
Why a Severance Calculator Brings Mandates
Lead Generation
Affected individuals come to your site via the calculator – a natural entry point for client acquisition.
Building Trust
Those who offer free information build trust – the first step toward a client relationship.
Client Qualification
The calculator filters automatically: whoever uses it has a concrete employment law matter.
Conversion Optimization
From calculator result to consultation – an optimized path that generates mandates.
Step by Step
In 5 Steps to Digital Client Acquisition
01
Free Consultation
We analyze your current online presence and discuss which clients you want to reach in the future.
02
Keyword & Market Analysis
Based on your specialization and region, we determine the search behavior of potential clients – a key element in online marketing for lawyers.
03
Strategy Development
Together we develop a clear action plan – focused on SEO, Google Ads, content, and technology.
04
Technical and Content Implementation
Your Law Firm website is structurally revised and strengthened in content – for greater visibility and trust.
05
Monitoring & Optimization
We support you continuously with reports, fine-tuning, and individual consulting – for sustainable success in law firm marketing.
Client Testimonials
We measure our success by the Success of Our Clients
★★★★★
“Great team at OMmatic! They created a competent report for our website on the new Accessibility Enhancement Act. A perfect foundation for successfully implementing the requirements. Many thanks to the entire team!”
★★★★★
“Very professional and reliable agency. Punctual and high-quality implementation of concepts. And the success is measurable. Keep it up!”
Frequently Asked
FAQ – Frequently Asked Questions
Viele Betroffene suchen zuerst nach konkreten Numbers, nicht nach einem Anwalt. Ein Abfindungsrechner fängt diese Suchanfragen ab und bringt potenzielle Mandanten direkt auf Ihre Website.
Idealerweise ja. Wir können Sie bei der Integration eines Rechners unterstützen, der SEO-optimiert ist und nahtlos in Ihre Website passt.
Typische Suchbegriffe sind "Abfindungsrechner", "Abfindung berechnen", "Wie hoch ist meine Abfindung", "Abfindung Kündigung" und lokale Varianten.
Durch einen optimierten Conversion-Pfad: Der Besucher nutzt den Rechner, erhält ein Ergebnis und wird direkt zur kostenlosen Consultation weitergeleitet. CTA-Buttons und Contactformulare sorgen für niedrige Hemmschwellen.
Die Kosten hängen von Ihrem Marktumfeld und Ihren Zielen ab. In einem kostenlosen Consultation analysieren wir Ihre Situation und erstellen ein individuelles Angebot.
Ja, besonders in kleineren Städten ist die Konkurrenz oft geringer, sodass Sie mit gezieltem SEO und lokaler Optimierung schneller sichtbar werden.
We specialise in law firm marketing and know the regulatory constraints (BRAO, BORA, UWG) from years of hands-on work. Every campaign is set up GDPR-compliant and continuously optimised. You get a dedicated contact, not an anonymous account manager.
We start with a free analysis call covering audience, goals and existing measures. You then receive a written concept with a clear price. After your go-ahead we go live within 10–14 days. Monthly reports and a call every 4 weeks keep you in the loop.
The monthly fee includes campaign management, continuous optimisation, A/B testing of ads and landing pages, reporting, technical maintenance, GDPR compliance checks, and strategic advice. Additional creative work (photos, video) is transparently quoted separately.
No. Our retainers are cancellable monthly. We believe in keeping clients through results, not clauses. Exceptions apply only to projects with heavy upfront work (e.g. large website relaunches) where we agree a minimum term.