Legal notice, privacy policy, cookie policy – the list of points that are important for a professional and legally compliant operation of their website The list of requirements is long.
Professional copyright holders quickly exploit any loopholes – and even if these claims are unjustified, you still have the effort of defending against them.,
With the complete online marketing solution, you don't need to worry about any of that. The necessary content is already included in OMmatic's complete solution.
We will provide you with updates immediately upon any changes, which you can easily integrate into your website. The technical implementation – for example, the storage of cookies – also complies with current legislation.
The data protection information is so comprehensive that it covers the various usage scenarios for your website. We have also already integrated reach measurement for online and social media ads. This allows you to gain a complete overview of the success of your online marketing activities with OMmatic.
As a website operator, it is important that you comply with applicable laws and regulations regarding data protection and compliance. To help you with this, we have created a checklist of the most important points.
Make sure you obtain explicit consent from users before using their data for marketing purposes.
Create a transparent privacy policy that describes what data you collect, how it is used, and with whom it is shared.
Use cookies only after obtaining the consent of the users and inform them about the type of cookies stored and their purpose.
Take appropriate security measures to protect user data from unauthorized access and loss.
Register with the relevant data protection authority if required by law.
Keep a record of processing activities so that you can demonstrate compliance with applicable regulations in the event of a data protection audit.
Make sure your online marketing activities comply with the EU General Data Protection Regulation (GDPR).
Conduct regular data protection audits to ensure that your procedures and processes comply with applicable regulations.
Appoint a data protection officer if required by law or if you process a large amount of personal data.
Train your employees in data protection and compliance to ensure that all employees have the necessary knowledge and skills to comply with applicable regulations.
Please note that this is only a general checklist and it is important to familiarize yourself with the specific legal requirements in your country and industry. Also, seek expert advice to ensure your practices comply with applicable laws.
Get found – easily with OMmatic
OMmatic is a leading company specializing in industry-specific online marketing solutions. Our Expertise and experience in the field of data protection and compliance are invaluable to our customers, as they ensure that their marketing activities comply with applicable laws and regulations.
Our specialized data protection and compliance consultants We support our clients in complying with the EU General Data Protection Regulation (GDPR) and other applicable laws. We assist with drafting privacy policies, conducting data protection audits, and registering with the relevant data protection authority.
Our extensive experience in online marketing This enables us to offer industry-specific solutions that meet our customers' needs while complying with applicable regulations. We work closely with our customers to ensure their marketing strategies are successful and meet data protection and compliance requirements.
With OMmatic you have a reliable partner at your side who supports you in complying with data protection and regulations in online marketing and allows you to focus on your core business. Contact us today to learn more about our services.
The purpose of data protection and compliance in online marketing is to ensure that the processing of personal data in the context of marketing activities complies with applicable laws and regulations and that the rights of the data subjects are protected.
The EU General Data Protection Regulation (GDPR) is an EU regulation that came into force in all EU member states on 25 May 2018 and harmonizes the rules for the protection of personal data within the EU.
The most important requirements of the GDPR for online marketing are obtaining explicit and informed consent from users, creating a transparent privacy policy, conducting data protection audits, and appointing a data protection officer (if required).
To ensure that your online marketing activities comply with the GDPR requirements, you should seek expert help, conduct data protection audits, ensure that you obtain user consent, and create a transparent privacy policy.
A privacy policy is a document that describes the nature, scope, and purpose of the collection, processing, and use of personal data by an organization. It must be easily accessible and understandable for users.
A data protection officer is a person appointed by an organization to ensure compliance with applicable data protection regulations and to act as the contact person for the relevant data protection authority.
Failure to comply with data protection and compliance requirements in online marketing can lead to high fines, negative impacts on the company's image, and even legal consequences.
To ensure that user data is protected, appropriate security measures should be taken, such as the use of encrypted connections.
Consent refers to the explicit agreement of users to process their data for specific purposes, while the duty to inform includes the obligation of the organization to inform users about the nature, scope and purpose of the data processing.
To ensure that your use of cookies in online marketing complies with data protection and compliance requirements, you should obtain user consent before using cookies and inform users about the types of cookies stored and their purpose. It is also important to implement appropriate security measures to protect the stored data and to give users the option to disable or delete cookies.
