Online marketing trends for law firms in 2025: What really matters now
Einleitung: 2025 – Das Jahr des Marketing-Umbruchs Online-Marketing erlebt 2025 einen der tiefgreifendsten Umbrüche seit Einführung der mobilen Suche. Getrieben wird diese Transformation durch: Für Kanzleien stellt sich die strategische Frage: „Wo lohnt sich der Fokus wirklich – und was ist nur Hype?“ Wir fassen die 8 wichtigsten Trends zusammen und übersetzen sie in konkrete […]
AI measurement in law firm marketing: Peec AI, Peak & Sistrix compared
Introduction: From Gut Feeling to Data-Driven Decisions. Law firm marketing is increasingly moving away from "gut feeling" towards measurable, data-driven strategies. In addition to classic SEO tracking, a further question arises today: "How visible is our law firm in ChatGPT, Perplexity, AI-based interviews, and similar platforms?" This is precisely where specialized tools come in. We compare three relevant solutions from a law firm perspective: Peec AI – Visibility […]
Why FAQs and W-questions are exploding in law firm content
Introduction: From Keyword to Conversation The way people search for legal advice online has fundamentally changed: Generative AI systems (ChatGPT, Gemini, Perplexity, Claude, DeepSeek) understand these conversational queries better than traditional search engines. This has two crucial consequences: What does "therapeutic search" actually mean? People are increasingly using AI assistants as a hybrid of search engine, advisor, and emotional sparring partner. They […]
ChatGPT in law firm marketing: 10 practical hacks for better local rankings
Introduction: The New Era of Local Search The way potential clients search for legal advice is fundamentally changing. While classic Google searches used to dominate, a growing proportion of queries now go through generative AI assistants like ChatGPT, Perplexity, Claude, or Gemini. These systems deliver answers directly—and decide which law firms are visible […]
Recruiting for lawyers and law firms – finding suitable talent with digital strategies
Skilled worker shortage in law firms? With the right digital strategies, you can reach precisely the talent that truly fits your firm – efficiently and measurably. Introduction: Finding good lawyers, legal assistants, or administrative professionals has become a strategic challenge. The era of classic job advertisements in print or on general job portals is over – today, recruiting happens where […]
TikTok advertising for lawyers – a gimmick or a serious marketing channel?
TikTok is much more than just dance and trends – law firms are also using the platform for reach, recruitment, and client contact. But is it really worth it? Introduction: TikTok was long considered a platform for dance videos and teenagers. But those days are over. TikTok has now become a serious marketing channel with enormous reach – also for lawyers. [… ]
LinkedIn advertising for lawyers – is it even worth it?
LinkedIn is increasingly becoming the central platform for law firms to position themselves and acquire clients – but is paid advertising there really worthwhile? This article provides well-founded answers for lawyers. Introduction: LinkedIn has long since become more than just a digital business card. The platform has developed into the most important business platform in German-speaking countries – and also offers lawyers new […]
Facebook and Instagram advertising for lawyers – still relevant?
Social media is often underestimated – yet Facebook & Instagram will be more relevant than ever for reach, visibility, and client acquisition in 2025. In this guide, we show law firms how to advertise using data, avoid typical mistakes, and use social ads to specifically attract new clients or applicants. Includes best practices, target group strategies, and a free initial consultation. Introduction: Anyone who thinks Facebook is dead […]
Performance Max for lawyers: Is the new Google Ads campaign worthwhile?
How does Performance Max work for lawyers? OMmatic explains how law firms can achieve greater visibility across all channels through automated Google Ads campaigns. Since 2022, Google has been gradually replacing all Smart Shopping campaigns with a new format: Performance Max. But what are the benefits of this fully automated campaign format for law firms? And how much control do you actually relinquish? At OMmatic […]
Digital accessibility as a consulting mandate: BFSG overview for law firms
The Accessibility Strengthening Act (BFSG) will introduce new obligations for digital providers from June 2025 – particularly in the B2C sector. What does this mean for law firms that offer their services via a website? Marcel Zirkel from OMmatic speaks with specialist lawyer for intellectual property law Alexander Schupp about the legal implications of the BFSG, implementation hurdles, and opportunities for advising lawyers. Digital participation will […]