Social media is often underestimated – yet Facebook and Instagram will be more relevant than ever for reach, visibility, and client acquisition in 2025. This guide shows law firms how to advertise using data, avoid typical mistakes, and effectively acquire new clients or candidates with social ads. Includes best practices.,
How does Performance Max work for lawyers? OMmatic explains how law firms can achieve greater visibility across all channels through automated Google Ads campaigns. Since 2022, Google has been gradually replacing all Smart Shopping campaigns with a new format: Performance Max. But what are the benefits of this fully automated campaign format for law firms?
The Accessibility Strengthening Act (BFSG) will introduce new obligations for digital providers from June 2025 – particularly in the B2C sector. What does this mean for law firms that offer their services via a website? Marcel Zirkel from OMmatic speaks with specialist lawyer for intellectual property law Alexander Schupp about the legal implications of the Act.
Efficient technologies. Tailor-made solutions. Strong partners. We are delighted to announce our new partnership with stp.one – one of the leading legal tech providers in the German-speaking world. OMmatic Professional is now officially listed on the stpMarketplace. This opens up new avenues for law firms to optimize their digital processes holistically and effectively.
For many law firms, phone calls remain the most important channel for acquiring new clients. But do you actually know where your calls are coming from – a Google Ads click, a referral, or perhaps an advertisement in the local weekly newspaper? This is precisely where call tracking comes in: With
We are among the few agencies in Germany that are already actively implementing AI Max. In this article, we show how we do it — and what is important.
More technical support, more marketing efficiency – a plus for our law firms. Technological excellence meets strategic law firm marketing. Digitalization is changing the way modern law firms work and presents many with the challenge of not only using technical solutions, but also integrating them meaningfully into existing processes.
From January 1, 2025, lawyers will also be required to comply with the e-invoicing obligation in the B2B sector. This new regulation necessitates technical adjustments in all law firms to meet the legal requirements. The legal profession was recently relieved of some of the burden by the abolition of the written form requirement for lawyers' invoices under Section 10 of the German Lawyers' Fees Act (RVG).
Our Business Developer Felix Grote has written a guest article for OMR. His article focuses on digitalization in law firms and the crucial steps that will successfully lead legal advice into the digital age. Read the full article here.
Maximum online visibility for tax advisors and lawyers: Gain more clients and secure a decisive competitive advantage through a strong digital presence. BBZ Verlagsgesellschaft mbH & Co. KG helps law firms achieve optimal positioning in Google search results. With a tailored strategy including Google Ads (SEA),