As lawyer is it important to have a strong Online presence to have potential Clients to reach and your Visibility on the web to increase. ADVOmatic is the industry-specific online marketing solution, which you need to reach your target audience and new clients to win.
ADVOmatic is the turnkey complete solution, to help your future Clients to address this. With our solution, you can improve your online presence on Google and other search engines to increase the visibility of your law firm and new clients to win.
ADVOmatic also helps you with your Client acquisition to improve through targeted online marketing strategies and campaigns. With our solution, you can directly address your target audience and draw potential clients' attention to your law firm.
Increase your online visibility and generate new clients with ADVOmatic, which industry-specific online marketing solution For lawyers. Test our product now and improve your client acquisition through online marketing.
Online marketing for lawyers encompasses a variety of digital measures to increase your firm's visibility on the internet. These strategies help you reach your potential clients precisely where they are looking for legal support: online. Key tools include a search engine optimized website (SEO), paid advertising (SEA), social media activity, local online marketing via Google My Business, and the analysis and optimization of all measures through detailed reports.
The goal of law firm marketing is to make your firm visible in search results so that clients can find you more easily and quickly build trust in you. Also read our detailed description of the field of expertise „Law firm marketing“ for further information.
The first appointment will only take 10 minutes of your valuable time.
Law firm marketing is more than just a nice website or a listing on anwalt.de.
It encompasses the interplay of all measures aimed at making your law firm visible in the digital world and attracting clients.
This includes optimizing your website, running search engine ads, having a professional social media presence, and much more.
The goal is to highlight your expertise and reputation as a lawyer so that potential clients can build trust in you and choose your law firm.
Search engine optimization (SEO) is the foundation of digital law firm marketing. A well-optimized law firm website ensures that your firm appears at the top of Google and other search engines for relevant search queries, such as "employment lawyer in [city]" or "divorce lawyer [city]". Through targeted on-page and off-page measures, we improve your firm's ranking in organic search results – for long-term success without ongoing advertising costs.
In addition to SEO, search engine advertising (SEA) offers the opportunity to appear in the paid results of Google and Bing for relevant search queries. These ads, such as Google Ads, are specifically tailored to the search terms relevant to your law firm and areas of expertise. SEA allows you to achieve immediate visibility and directly target clients seeking legal support.
Many clients search for lawyers in their immediate vicinity. An optimized Google My Business presence ensures your law firm is visible in local searches, such as "lawyer in [city]". Google My Business listings offer an excellent opportunity to prominently position your firm in local search results and on Google Maps.
A strong presence on social networks like Facebook, LinkedIn, and YouTube is a valuable addition to law firm marketing. Social media allows you to showcase your expertise, connect directly with potential clients, and build trust in your firm. Professionally created content, regular updates, and targeted advertising on social media help increase your firm's reach and connect with a broader audience.
The success of every marketing campaign should be measured. With advanced tracking tools, we offer detailed reports that show how well your campaigns are performing. This includes analyzing website traffic, search engine rankings, and the performance of social media and SEA campaigns. Based on this data, we continuously optimize your efforts to ensure you achieve the best results.
Legally compliant online marketing not only protects your law firm from cease-and-desist letters, but also strengthens the trust of clients and partners. From data protection-compliant website design and transparent cookie banners to GDPR-compliant contact forms and tracking solutions – we support you in legally compliant implementation so that your law firm remains digitally successful in the long term.
The official answer:
„"These days, most people search for a lawyer online. A strong online presence ensures that potential clients find your firm instead of ending up with the competition. A well-thought-out online marketing strategy allows you to specifically target clients who are looking for exactly the services you offer."“
The honest answer:
„"Without online marketing, it is impossible to be noticed in today's digital world. A professional online presence is essential for long-term success."“
SEO (Search Engine Optimization) It helps you achieve high rankings in organic Google search results for relevant search queries. This means your law firm remains visible in the long term without having to pay for each individual search query. SEO ensures a constant presence and strengthens the credibility of your law firm.
However, SEO is also a investment. To be successful in the long term, you need current and interesting content, which need to be planned, written, edited, and published. Your competitors are also investing in SEO. Furthermore, SEO doesn't deliver immediate results – it requires patience and consistent effort to build a good reputation with Google.
Building a strong SEO presence It doesn't work simply by copying well-functioning websites. Instead, you have to... consistently high-quality content and establish a consistent online presence in Google's eyes as a trusted source – both on your website and through other online presences associated with your law firm.
OMmatic helps you with this, by providing you with regular updates Regular meeting Present current topics that are gaining momentum in other parts of Germany. This allows you to specifically select those topics that best suit your law firm and your area of expertise, ensuring that your content is relevant and up-to-date.
SEA (Search Engine Advertising) This includes paid advertisements on Google (Google Ads) that appear for specific search terms. For lawyers, this is an efficient way to become immediately visible in search queries such as "lawyer [area of law] [city]". You only pay when someone clicks on your ad, allowing you to target clients effectively.
However, simply paying for ads is not enough. If a potential client clicks on your ad and lands on an unsuitable or confusing website, the risk increases. Bounce rate This means the customer leaves the site without contacting you. This costs you money without you receiving any inquiries.
That's why we make sure of it, That a suitable page is available for every specific search query. A customer searching for "divorce lawyer Munich" wants to see exactly that – not "lawyer Munich" or "family law lawyer Munich". Only if the page is precisely tailored to the service they are looking for will the customer continue reading.
In the first 10 seconds The client must be convinced that You are the right lawyer for his divorce, regardless of whether it is an amicable separation or a complicated dispute. We'll make sure of that., that your website makes that crucial first impression and convinces the client that they are in the best hands with you.
A very good question! Google My Business is crucial for being visible in local search queries. An optimized profile ensures that your law firm ranks well in searches such as "lawyer in [city]".„ It is prominently displayed. This is particularly valuable, as many clients are looking for legal support directly in your region.
The best part: Google My Business is free and is often displayed directly behind paid ads (SEA) and even before organic search results (SEO). Our experience shows that Google My Business profiles are treated like well-hosted websites – with optimal values. This means that every service or keyword you successfully place on Google My Business will give you a local ranking among the Top 1-3 search results. And all this with comparatively little effort.
We will professionally set up your Google My Business profile., with all relevant services and current news. What we always recommend to our customers: Update your profile regularly! If a client reviews you – whether positive or negative – you should respond. We can help you have inaccurate reviews removed.
If you receive a positive review, use this opportunity to further strengthen your profile. A simple thank you is not enough. Respond with keywords that highlight your expertise, such as: „Thank you very much, Mr. X, for the great review. We are very pleased that we as criminal lawyers We were able to work successfully for you. That is exactly what we strive for every day.“
This allows the search engine to understand the connection between the rating and your specialization – in this case, criminal law – and to better position your law firm in the relevant search results.
With this strategy, we ensure that your The Google My Business profile is not only actively used, but also strategically., to maximize your local visibility.
Social media platforms LinkedIn, Facebook, and YouTube offer lawyers an excellent opportunity to, to present their expertise and simultaneously build trust with potential clients. These platforms are not just for personal contacts – they are strategic tools to To raise awareness of your law firm and your areas of expertise.
The best part: It's easier than you might think. OMmatic creates for you professional creatives (Advertising images or videos) that are perfectly tailored to your target audience. You simply provide feedback on what you like – we take care of the rest.
Regular, relevant posts – be it legal tips, changes in legislation or success stories from your practice – help you, to address your target audience directly and present themselves as Expert in your field to establish a presence. Such content not only demonstrates that you are always up-to-date with the latest developments, but also that you understand your clients. competent and professional We can advise you and support you in this as well: We suggest topics, and you decide which ones best suit your law firm.
We select the right platform for each topic: For example, if you want to address the managing director of a pharmaceutical company, this is suitable. LinkedIn, since here after Position in the company It can be filtered. However, would you like to... younger people to reach those who have already gained initial professional experience are Facebook and Instagram the appropriate platforms, as this target group is looking for demographic characteristics and interests is addressed. For a even younger audience offers TikTok to.
Furthermore, social media platforms offer the opportunity to... targeted advertising campaigns to address a specific target group. LinkedIn ads address working professionals while Facebook and Instagram ads They are ideal for reaching clients in a specific region or with specific interests. Also YouTube videos, Articles in which you explain complex legal topics simply and understandably can help you reach a wider audience and convince potential clients that you are the right person to contact for their legal concerns. We analyze precisely, which platform – whether SEO, SEA or Social Media – is best suited for your topic and your market.
A well-thought-out social media strategy strengthens your Online presence and ensures that your law firm remains in the public eye. Regular and consistent content, which are tailored to your target group, increase your reach and sustainably promote client acquisition.
Official answer: A law firm website should offer clear and concise information about your areas of expertise, services, lawyers, and contact options. Additionally, blog articles, FAQs, and case studies are helpful to showcase your expertise and build client trust.
Positioning in the area SEO for lawyers It can be a sensitive matter, as it depends on creating content that is actually being sought by potential clients. The reality is often sobering.Headlines like "For a better coexistence" may sound good, but are not relevant for clients in the field of collective labor law. In fact, they are looking for... over 80 % of the clients Searching for specific terms like "lawyer collective labor law [city]" – that is what Google should optimize for.
More specifically: There are very few search queries for "female lawyer specializing in collective labor law [city]". This means that optimizing for female searches often doesn't yield the desired results. Our experience shows that female lawyers quickly understand this and have always reacted positively so far..
The situation is different if a potential client specifically looking for a female lawyer searches by entering, for example, "lawyer specializing in collective labor law [city]". In this case, we will ensure that, that you are found via a specially optimized page. This client has a clear preference for a female lawyer, and we are making sure that They are visible at this exact moment and be able to respond to his needs. We implement this specifically to strengthen your positioning..
This is how we create a Strategic SEO positioning, which is precisely tailored to the search habits of your potential clients, while at the same time taking into account the specific wishes and requirements that some clients have.
Online reviews play a central role in the decision-making process of many potential clients. Before making contact, clients often look at the Other people's opinions on platforms such as Google My Business or anwalt.de to. Positive reviews This strengthens not only your credibility, but also help to gain the trust of new clients.
Additionally, reviews also have a direct impact on your SEO ranking. Within the framework of EAT principle (Expertise, Authoritativeness, Trustworthiness), which Google uses to evaluate the quality of websites, play a role Online reviews play an important role. Law firms that have earned their reputation through numerous positive reviews Expertise and trustworthiness Those who prove themselves often benefit from better rankings in search results.
Therefore, it is crucial not only to be continuous high-quality reviews not only to collect reviews, but also to actively respond to them. This shows Google and potential clients that your law firm is committed, professional and trustworthy is, which in turn your Online visibility further improved.
With a budget of €400-800 per month Depending on the legal area and local reach, you may, a solid number of mandates generate in a limited area such as a city or a specific legal area – Provided the landing page is optimally designed. Of course, there are differences in costs, depending on the search terms and the potential... Return on Advertisement Spend (ROAS). For example, the costs for a campaign like "Lawyer Unemployment Benefit Düsseldorf" are significantly lower than for "Lawyer Corporate Merger Frankfurt" because the value of the mandate varies.
The Costs for SEA campaigns depend heavily on the competition and the Value of the respective mandate For competitive terms like "employment law attorney," click prices can be higher. However, the advantage of SEA lies in the fact that with the right budget, you can... immediately in position 1 They can appear in the search results. You retain full control over your campaign budget, as it can be set individually.
An important point is the Conversion rate. While you would need approximately [amount] for a legal area in a city with 100,000 inhabitants. 400 € While coverage of 80 % can be achieved, costs increase exponentially with greater reach. For example, the same campaign in an area with 4 million inhabitants could cost up to 16.000 € cost.
This shows that the Key to success in the right balance Conversion rate and lead quality This is exactly where we come in: OMmatic optimizes your SEA campaigns, to get the most out of your budget and secure high-quality client inquiries for you.
