In today's digital world, online marketing is becoming increasingly important for companies to remain competitive and reach their target audience. Numerous statistics confirm this trend. According to a study by the German Association for the Digital Economy (BVDW), 96 percent of German companies have their own website, and 82 percent engage in online marketing. The proportion of companies using social media marketing has also risen sharply in recent years. A study by Bitkom Research shows that 77 percent of German companies use social media channels to promote their products and services.
These figures illustrate that online marketing plays an indispensable role for companies in acquiring and retaining customers, and will become even more important in the future. According to a 2019 study by Google, they use 89 percent of consumers the internet, to local businesses to search, and 46 percent of all Google searches have a local focus..
Furthermore, 76 percent of people, who are looking for a local company, the company visited or contacted within 24 hours.
These figures show that companies that are well positioned in online marketing and optimize their presence in search engines have a great opportunity to gain new customers and expand their business.
Although online marketing is indispensable, especially for local businesses, it also presents challenges. This initially requires a Online marketing strategy – A strategy is a long-term plan that guides a company or organization in achieving its goals. It takes into account internal and external factors, such as... Market conditions, the competitive situation, customer needs and available resources. A successful strategy enables a company to differentiate itself from its competitors, to use its resources effectively, and long-term success to achieve this. Creating a strategy requires sound knowledge of marketing, and specifically online marketing.
Implementing the strategy requires extensive knowledge in the field of search engine optimization (SEO) and the ability to create relevant and appealing content that meets the needs and interests of potential customers.
Furthermore, local businesses can build a brand and increase their brand awareness through a presence on social media.
These services must be provided continuously and constantly aligned with the strategy, as technology, the market, and the competition are constantly evolving. Despite these challenges, a successful online presence can significantly impact the business of local companies, helping them reach their target audience and achieve long-term success.
This contrasts with the limited budgets of local businesses, both in terms of time and money. Therefore, any solution that aims to be successful in the market for local businesses must conserve these resources as much as possible. This means requiring minimal time and being reasonably priced.
OMmatic was founded in Kaiserslautern in 2019 with the aim of enabling software-supported professional and affordable online marketing for medium-sized companies and chain stores in the areas of SEO, SEA, social media and local marketing.
The two partners, Markus Weiler and Marcel Zirkel, have been successful players in online marketing for over 10 years. Markus Weiler founded and managed a call tracking company as managing director until its successful exit in 2019, which acquired clients such as Vodafone and the Scout24 Group. Marcel Zirkel has held several management positions. Most recently, he served as Business Development Manager at Online Marketing AG, where he was responsible for new and existing accounts for major clients, including the Emil Frey Group.
With Trailblazer, our software solution, we offer an efficient marketing alternative to expensive lead portals, high costs for often disproportionately large and lengthy marketing concepts, or the usually necessary first attempts on your own.
OMmatic's service portfolio encompasses all necessary aspects of a marketing concept specifically tailored to the needs of each industry, benefiting from an efficient mix of standardized and automated services combined with individual customization. At its core is a website designed with custom images and text, which also forms the basis for search engine optimization measures and thus the discoverability of the individual offering.
The overarching goal is to enable potential clients to quickly and easily assess whether the offered service and the lawyer possess the necessary skills and whether the desired relationship of trust is likely to develop. Building on this, OMmatic measurably improves reach and ranking through targeted advertising campaigns. The consistent structure of all measures, in terms of design and content, guarantees optimal results in Google's ranking system, as well as a positive perception among potential clients.
The website's structure is designed to allow for effective and precisely targeted online marketing measures (customer acquisition) tailored to the specific legal field or service. Google, Bing, and Facebook ads can all be optimally placed with a single click. Reach, ranking, and success are measurable through monthly reports, which are explained and discussed with a personal contact. In all our efforts, we focus on the specific requirements and needs of each industry.
This means that content is created with the necessary expertise from various industries, while carefully considering factors such as compliance. We achieve this through deep technical integration, at impressive speed and, above all, with optimal planning, all for a fixed monthly price that is significantly lower than that of an online marketing agency. In past and ongoing client projects, we have already impressively demonstrated how our work can significantly increase customer acquisition.
Our highly qualified team will certainly find a solution.
OMmatic GmbH's offices are located in the high-tech building near the University of Kaiserslautern (RPTU), which benefits our student employees.
Our neighbors are the Minitec Smart Solutions, the startup accelerator Summit sprint and ZREALITY, as well as the excellent video and multimedia agency RAWTIME.
We were especially pleased that our first customer, the Law firm Motzenbäcker & Adam They have also moved to Zollamtstr. 11. In our opinion, they are the best lawyers in Kaiserslautern.
Our office is located in the immediate vicinity of the train station, the parking garage, and various shopping facilities.
While reflecting, we enjoy the view of the Fritz-Walter-Stadium.
